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Topic: Footwear

How scared of Kenny Powers was K-Swiss?

Time's NewsFeed blog has an interview with Danny McBride, aka Kenny Powers, about how the K-Swiss campaign with the obnoxious Eastbound & Down character came to be—in particular, the…

September 22, 2010, 12:32 PM EDT

Has Foot Locker ever visited a high school?

Foot Locker's "It's a sneaker thing" campaign from SapientNitro in New York is mildly funny but nothing really to write home about. The creative director on the campaign says…

August 27, 2010, 10:38 AM EDT

Get your melodic feet in Nike musical shoes

Wieden + Kennedy's Tokyo office teamed with Japanese hip-hop artists Hifana for this clip, released a few months ago, in which Nike sneakers are tricked out as musical instruments.…

June 29, 2010, 11:10 AM EDT

Walking-on-water viral fools foolish reporter

The video below, which has gotten more than 2 million views on YouTube since late April, shows a bunch of sporty guys in Europe running on water—supposedly pioneering a…

May 14, 2010, 3:46 PM EDT

Foot Locker Encourages Sneaker Spankings

Spanking used to be more common in ads than it is today. SapientNitro brings it back in this (of course) European spot for Foot Locker, in which a guy gets…

May 14, 2010, 12:00 PM EDT

Crocs obsessed with rubbing your tired feet

Cramer-Krasselt's new campaign for Crocs is intended to whimsically tout the footwear brand's Croslite comfort technology. It threatens to cross into kinky fetishistic territory, however, by presenting smiley-faced, oh-so-willing…

March 31, 2010, 9:00 AM EDT

Asics shoes handy for fleeing haunted areas

Last week, a cat took a freaky trip in a Friskies ad. Now, it's a human's turn, as an Asics jogger takes a bizarre early-morning run in this…

March 1, 2010, 7:22 AM EST

Adidas nerds out with 'Star Wars' collection

Adidas is tapping into the nerd market with a line of Star Wars-inspired sneakers and apparel, kicked off by this ad, in which celebrities (including David Beckham, Snoop Dogg and…

January 19, 2010, 12:03 PM EST

Nap with the Payless kitties on Black Friday

Martin/Williams encourages Payless customers to sleep in on Black Friday, and still get discounts via a special text coupon, in this video, which features an annoying "You're getting sleepy" hypnotist…

November 19, 2009, 11:22 AM EST

DDB presents an 'asstounding' Reebok spot

Kudos to M&C Saatchi DDB Chicago for billing its new butt-centric Reebok spots as "asstounding." The shop doesn't monkey around with what it's after in promoting the EasyTone, a sneaker…

October 30, 2009, 7:56 AM EDT

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