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Topic: Footwear

Skechers to Incentivize Product Reviews Through Rewards Program Shoe brand working with PowerReviews on effort

Skechers.com features 60,000 total product reviews and 32,500 questions and answers. Now the footwear brand is looking to let consumers monetize that content. Soon members of the Skechers Elite rewards program…

March 21, 2012, 3:18 PM EDT

3 Artists, 1 Song: Gorillaz, Andre 3000, James Murphy Rock Converse Project Extended track will blow your mind

Converse's latest 3 Artists, 1 Song collaboration, orchestrated by Cornerstone, brings together some of the project's biggest names yet: the Gorillaz, Andre 3000 and James Murphy of LCD Soundsystem. Jamie…

March 2, 2012, 10:56 AM EST

Mitt Romney's Flip-Flops Now Available as Actual Footwear 'Mitt-Flops' on sale for just $19.95 a pair!

Alec Brownstein, the guy who landed a Clio and a job at Y&R by buying up the names of famous creative directors as Google keywords, is back with his next…

February 29, 2012, 11:14 AM EST

Animal Activists Bark at Skechers Over Super Bowl Spot Charges of cruelty in dog racing

Skechers' 2012 Super Bowl commercial is drawing fire and calls for brand boycotts, weeks before it airs in the Feb. 5 game. The ad features Dallas Mavericks owner Mark Cuban,…

January 13, 2012, 9:26 AM EST

European Foot Locker Ad Has a Real Foot Fetish (NSFW?) Sex sells sneakers in weird new spot

Here in America, Foot Locker has been doing quirky, artsy advertising lately. Over in Europe, they're doing smut. The spot below, by Another Film Co., posted front and center on…

October 11, 2011, 2:09 PM EDT

Nike Auctions 1,500 Michael J. Fox 'Back to the Future II' Nike MAGs Sorry, no power laces (yet)

If you've been waiting for 2015 since 1989, this one's for you. After years of speculation, Nike is auctioning off 1,500 pairs of the Nike MAG self-lacing shoe—the same shoe…

September 9, 2011, 11:32 AM EDT

Tom Brady Instills Fear in Opponents With UGG Commercial Teen girls will swoon on Monday night

UGG, the poorly named Australian shoe brand synonymous in the U.S. with the fuzzy boots that teen girls wear even when it's hot as balls outside, has made a bid…

September 8, 2011, 11:54 AM EDT

The Spot: Old School Sneakers Foot Locker goes back—way back—to school with an assist from Sir Isaac Newton and the Wright brothers

GENESIS: Foot Locker is heading back to school. Old school, that is. A pair of seasonal spots, shot in a period style by director Aaron Ruell for ad agency SapientNitro,…

September 7, 2011, 10:07 AM EDT

Ad of the Day: Adidas Latest spot for the brand's Originals line isn't too original, but it is super cool

On Wednesday, Adidas rolls out an integrated marketing push for its Originals line, including a new national TV spot that may suffer from one ironic flaw: At first blush, it…

August 9, 2011, 10:23 AM EDT

350,000 Post-it Notes Used in Shoe Brand's Stop-Motion Film

Here's a project that's not just for squares. 3M's Post-it notes have been used in stop-motion animated films before, but Brazilian shoe brand Melissa takes the technique to a massive…

August 5, 2011, 8:56 AM EDT

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