Topic: Footwear
A dog lover last year with its generally well-received "Mr. Quiggly" spot, Skechers is suddenly into cats for this year's Super Bowl. The spot, scheduled to air during the two-minute warning…
The pre-Internet world—just before the boom, circa 1993—hella sucked. I am, of course, too young to remember that dark and disturbing era, since I'm only 9 years old. But if…
Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys…
Tom Brady and UGG were always a perfect match, if only because people always muttered the brand name, inadvertently, when they heard he was endorsing it. Still, the pairing doesn't…
Nike and LAIKA Studios are reaching out to weirdos with a Twitter contest promoting the movie ParaNorman, which hit theaters last week. Fans who follow ParaNorman's official Twitter account @ParaNorman…
Ken Block's incredible Gymkhana series of stunt-driving videos, sponsored by DC Shoes, are among the most successful examples of branded content ever—just look at the YouTube view counts, which run…
Los Angeles shoe company Keep has found a way to monetize hipsters' love of animals and ugly shoes by having people from overrated indie bands design shoes to benefit the…
These shoes will ruin your life. I'm not a runner, but I imagine runners will appreciate the new batch of ads from K-Swiss and ad agency Mile 9. They're wry and…
The new Asics campaign from Vitro uses some tried-and-true pitches—our shoes can withstand a jackhammer, can make you fly, etc.—but adopts some convincing innovations to drive the point home a…
Sometimes, I get a little tired of fake girl power, but I can't deny it works. And it works amazingly well with the female audience who will no doubt greatly…
