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Topic: Footwear

Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

February 24, 2015, 12:00 AM EST

Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial Brand's fifth appearance after a year away

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's…

January 29, 2015, 9:55 PM EST

Adidas Poland Launches Instagram Game to Promote Cleats Users can win free shoes by liking pics

Putting a unique spin on the "beautiful game," Adidas Poland has found a novel way to get users to like its Adidas Predator soccer cleats. The company claims it has…

August 26, 2014, 1:37 PM EDT

Vans Celebrates Its Fans and Their Lifestyles With Incredible Documentary Series 'Living Off the Wall'

Vans has released an ambitious new documentary project titled "Living Off the Wall" with a gorgeous scrolling website and so much great content that no one in their right mind…

February 18, 2014, 10:59 AM EST

Running Shoe's Magazine Ad With Dead Dog Just Makes People Really Sad And the brand really sorry

Running-shoe brand Pearl Izumi recently learned, as we all must, that "Run until you kill your dog" isn't a message the public is ready to accept. This print ad, which…

September 10, 2013, 2:21 PM EDT

Crocs 'Very Concerned' About Fake Ad Showing Its Wearers Kissing OK, it's also a bad spot

You may have seen an uncharacteristically bawdy ad for Crocs on the Internet this week. Well, it turns out it was fake (it was apparently a spec spot from London…

August 2, 2013, 11:52 AM EDT

Converse Has More Springfield in Its Step With New Simpsons Sneakers For kids and sorta-grownups

Let's say it like Comic Book Guy: Best. Collaboration. Ever. Fox's dysfunctional yet loving animated family, The Simpsons, have joined with Converse for a line of screen-printed Chuck Taylor sneakers.…

June 25, 2013, 11:04 AM EDT

It's Man vs. Cheetah in Super Bowl Ad Teaser for Skechers Mr. Quiggly's company switches species

A dog lover last year with its generally well-received "Mr. Quiggly" spot, Skechers is suddenly into cats for this year's Super Bowl. The spot, scheduled to air during the two-minute warning…

January 20, 2013, 8:59 AM EST

Diesel Relaunches 1993 Shoe With 'Pre-Internet' Campaign A return to the good old days

The pre-Internet world—just before the boom, circa 1993—hella sucked. I am, of course, too young to remember that dark and disturbing era, since I'm only 9 years old. But if…

December 6, 2012, 12:40 PM EST

Puma and ASOS Profile the Crazy Graffiti Rebels of São Paulo A gritty look at tagging subculture

Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys…

October 1, 2012, 9:30 AM EDT

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