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Topic: Footwear

Asics Just Built the World's Biggest Selfie Stick, and It's 90 Feet Tall

Brand unveils its latest NYC marathon stunt

It's time for the New York City Marathon again, which means another cool stunt from Asics. The running shoe brand and its agency, Vitro—whose prior marathon campaigns have included a treadmill…

After a Decade Away, Columbia Sportswear's 'One Tough Mother' Makes Her Comeback

Gert Boyle stars in new ads from North

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade. "It was time for us to insert some sexiness back into our…

Converse Blows Up Chuck II to Show Off the New Sneaker's Snazzy Insides

But a culture-focused spot doesn't have the same impact

Converse's Chuck Taylor II All-Stars debut with a bang, literally, in the Nike brand's "Ready for More" campaign touting its highly anticipated line extension. Ad agency Anomaly and visual-effects firm Framestore…

Converse Unveils the Chuck Taylor II. Here's What It Looks Like, and How They'll Market It

Famous sneaker gets an upgrade, but it's optional

Converse gives its product line a fresh kick today, as the Nike brand unveils a new version of its iconic rubber-toed, canvas Chuck Taylor sneaker. Dubbed the Chuck Taylor All Star…

Taylor Swift Stars in Global Rebrand for Keds: 'Ladies First Since 1916'

kbs+ celebrates today's trailblazing women

A year ahead of its centennial, footwear brand Keds is launching a global brand platform and fall 2015 ad campaign around female empowerment, and has gotten one of the world's…

Ringo Starr Couldn't Be More Chill in His First Campaign for Skechers

Or more disdainful of amped-up drummers

"Rock out in comfort" is a headline that will horrify rock 'n' roll purists—but Ringo Starr doesn't care. The Beatles drummer is relaxation personified in his first campaign for Skechers,…

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial

Brand's fifth appearance after a year away

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's…

Adidas Poland Launches Instagram Game to Promote Cleats

Users can win free shoes by liking pics

Putting a unique spin on the "beautiful game," Adidas Poland has found a novel way to get users to like its Adidas Predator soccer cleats. The company claims it has…

Vans Celebrates Its Fans and Their Lifestyles With Incredible Documentary Series

'Living Off the Wall'

Vans has released an ambitious new documentary project titled "Living Off the Wall" with a gorgeous scrolling website and so much great content that no one in their right mind…

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