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Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans Tech helps the team market outside their region

In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom SparkPeople website, the contest…

October 24, 2014, 7:00 AM EDT

Has the NFL Ever Gotten Off to a Worse Start? Ray Rice, Adrian Peterson cases fuel nightmares for the league's brand

It's only the second week for the sports media powerhouse that is the National Football League, but pro football has already topped headlines for all the wrong reasons. On Friday afternoon,…

September 12, 2014, 6:21 PM EDT

College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL He's already talking trash

If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own…

September 10, 2014, 10:27 AM EDT

Ray Rice's Last Sponsor, Nike, Has Dropped Him No brand is standing by disgraced NFL player

Nike, who was former Baltimore Ravens running back Ray Rice's last official sponsor, confirmed today that the athlete is no longer on its roster. The company follows a slew of brands…

September 9, 2014, 12:27 PM EDT

Papa John’s Goes Social for NFL Kickoff Peyton Manning stars in TV ads

In its biggest social media campaign to date, Papa John’s is teaming up with Denver Broncos quarterback Peyton Manning to kick off the 2014 NFL season this week. The national chain,…

September 4, 2014, 9:15 AM EDT

Visa Rolls Out Online Payments Campaign for NFL Opening Day Uses gender-neutral ads in bid to broaden appeal

Fall is around the corner, which to many Americans is synonomous with football season. Accordingly, Visa is reminding fans that its Checkout online payment system speeds purchases so they can…

September 3, 2014, 3:36 PM EDT

ESPN Thinks Women Need 'Relationship-Based Rankings' to Grasp Fantasy Football Top athletes are labeled 'marriage material'

ESPN thinks Fantasy Football is too complicated for the female brain to understand, so it's simplifying the stats into terms women will comprehend by posting "relationship-based rankings." An article on ESPNW—the…

August 28, 2014, 6:41 PM EDT

Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden Or maybe he just hates Dave Franco

It's Madden season, which apparently is a good time not to be friends with Kevin Hart.  In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths to…

August 15, 2014, 4:49 PM EDT

Are Michael Sam and Visa a Bad Match? Study says Adidas is a better fit for the openly gay NFL player

Michael Sam, the NFL's first openly gay player, has been one of the most talked about athletes this season, but his only sponsorship deal so far is with Visa. Networked Insights…

August 14, 2014, 9:22 AM EDT

Kevin Costner's New Spy Movie Reimagined to Star NFL Wide Receivers It might actually be better this way

Check out this promo for Kevin Costner’s new movie, 3 Days to Kill, reimagined in a dream sequence to star Pro Bowl NFL wide receivers Dez Bryant, Michael Crabtree and…

February 26, 2014, 1:11 PM EST

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