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Kevin Costner's New Spy Movie Reimagined to Star NFL Wide Receivers It might actually be better this way

Check out this promo for Kevin Costner’s new movie, 3 Days to Kill, reimagined in a dream sequence to star Pro Bowl NFL wide receivers Dez Bryant, Michael Crabtree and…

February 26, 2014, 1:11 PM EST

Seahawks' Richard Sherman Gets Hounded by Media in This Perfectly Timed Ad Beats by Dre spot airs same day as post-win trash talk

This is the kind of timing that professional media planners dream of pulling off. On Sunday, the same day that Seahawks cornerback Richard Sherman drew national attention for his post-game…

January 20, 2014, 12:31 PM EST

Terrell Owens Revisits His Days Being Despised by Philly Fans in Carl's Jr. Ad No brotherly love for T.O.

Terrell Owens may carry a lifelong albatross from his two ill-fated seasons with the Philadelphia Eagles, but at least he can laugh about it. In a new Carl's Jr. ad for…

December 27, 2013, 9:29 AM EST

Sports Illustrated Launches Weekly Live NFL Show Pro Football Now spins off from SI daily series

Today marks the beginning of the NFL season, and Sports Illustrated is kicking off the festivities with the debut of a new live web show, Pro Football Now presented by…

September 5, 2013, 6:00 AM EDT

Mrs. Dash Tailgating Its Way to Gridiron Gains Brand reaches out to a new demo with its salt-conscious messaging

Mrs. Dash, maker of no-salt spice blends, is reaching beyond the health-conscious baby boomer crowd to target a younger demographic at massive college tailgate parties, where beer and salty snacks…

August 21, 2013, 10:46 AM EDT

College Football Is Kicking Off With an Unprecedented PSA Blitz Focus on player safety

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all. But when pro football…

August 18, 2013, 10:25 PM EDT

Perspective: Pass the Vicks The average Joe used to sell cough syrup. Today, it's the world's richest quarterback

Medical authorities tell us that somewhere around 1 billion Americans will catch a cold this year—no small part of why marketing authorities tell us that advertising over-the-counter cough remedies is…

January 31, 2013, 6:52 AM EST

First Mover: Tiki Barber The former Giants great on the Super Bowl, Manti Te'o and clowning around on talk radio

Specs Age 37 New gig Host, CBS Sports Radio Old gig Analyst, NBC’s Football Night in America After doing television for years, how do you find talk radio different?  It’s not just a sound bite.…

January 28, 2013, 12:02 AM EST

NBC Sports and Yahoo Are in League Yahoo to share in stream of live NFL games

NBC Sports and Yahoo announced a deal on Sunday that gives NBC's digital and television properties access to Yahoo's sports reporting, and lets Yahoo in on some of NBC's marquee…

December 9, 2012, 10:06 PM EST

First Mover: Frank Caliendo In taking his pitch-perfect impressions to ESPN, the comedian says it's time to mothball his Madden bit.

Specs Age 38 New gig Contributor to ESPN’s Sunday NFL Countdown Old gig Comic prognosticator, Fox’s NFL Sunday So, what sort of role are you going to play on Sunday NFL Countdown? I’d like to…

October 29, 2012, 12:05 AM EDT

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