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Topic: football

Emmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal Part of Xfinity's pledge to make live sports 'more live'

Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a…

November 26, 2014, 1:19 PM EST

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21 How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

November 21, 2014, 3:09 PM EST

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

November 17, 2014, 2:28 PM EST

Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans Tech helps the team market outside their region

In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom SparkPeople website, the contest…

October 24, 2014, 7:00 AM EDT

Has the NFL Ever Gotten Off to a Worse Start? Ray Rice, Adrian Peterson cases fuel nightmares for the league's brand

It's only the second week for the sports media powerhouse that is the National Football League, but pro football has already topped headlines for all the wrong reasons. On Friday afternoon,…

September 12, 2014, 6:21 PM EDT

College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL He's already talking trash

If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own…

September 10, 2014, 10:27 AM EDT

Ray Rice's Last Sponsor, Nike, Has Dropped Him No brand is standing by disgraced NFL player

Nike, who was former Baltimore Ravens running back Ray Rice's last official sponsor, confirmed today that the athlete is no longer on its roster. The company follows a slew of brands…

September 9, 2014, 12:27 PM EDT

Papa John’s Goes Social for NFL Kickoff Peyton Manning stars in TV ads

In its biggest social media campaign to date, Papa John’s is teaming up with Denver Broncos quarterback Peyton Manning to kick off the 2014 NFL season this week. The national chain,…

September 4, 2014, 9:15 AM EDT

Visa Rolls Out Online Payments Campaign for NFL Opening Day Uses gender-neutral ads in bid to broaden appeal

Fall is around the corner, which to many Americans is synonomous with football season. Accordingly, Visa is reminding fans that its Checkout online payment system speeds purchases so they can…

September 3, 2014, 3:36 PM EDT

ESPN Thinks Women Need 'Relationship-Based Rankings' to Grasp Fantasy Football Top athletes are labeled 'marriage material'

ESPN thinks Fantasy Football is too complicated for the female brain to understand, so it's simplifying the stats into terms women will comprehend by posting "relationship-based rankings." An article on ESPNW—the…

August 28, 2014, 6:41 PM EDT

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