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Topic: Foot Locker

Kevin Durant Goes Nuts for a Street Baller's Dunk in Ad for Nike and Foot Locker

Zach LaVine is like, whatever, though

Kevin Durant may be a basketball star, but he knows how to cheer for the little people, too. In this new co-branded ad for Nike and Foot Locker, the Oklahoma City…

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot Locker Ad

Brand follows up 2014 spot

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real. Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had…

Foot Locker Catches Emoji Fever With 80 Individually Drawn 'Shoemojis'

Nike, Adidas, Asics, Under Armour and more

If your brand hasn't made custom emojis yet, sorry—it's now mandatory. Or so it seems, given the rush of marketers doing so. And the latest brand to jump quite literally into…

Should Instagram Let Brands Target Users Based on Location?

Foot Locker's video suggests untapped potential

The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn…

Seattle Seahawks' Chris Matthews Is Turning Out to Be a Great Super Bowl Ad for Foot Locker

Dominant wide receiver once sold sneakers

Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before…

As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention

Brands pursue partnerships amid new demographic data

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six…

Ad of the Day: Everything's Great, Then Awful, Then Maybe OK in John Wall's Foot Locker Ad

NBA standout sees his future in this fun, free-wheeling spot

John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible. "The Process" from…

NBA Player Sleds Down From Great Wall of China on Instagram

This is one way to win at social video

If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down…

34 Places Where You Can Start Using Your iPhone to Buy Stuff

McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

Is Instagram Becoming a TV Substitute Like YouTube?

Its young users love social clips cut from the tube

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares. And in this edition of…

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