Topic: Food & Wine Classic

How the Food & Wine Classic Became America’s Hottest Festival

Dining and drinking with celebrities at 8,000 feet

With 11 restaurants in three countries, a trio of cookbooks and multiple TV appearances, Marcus Samuelsson—the celebrity chef whose grandmother started him cooking at the age of 6—has lots of…

Food & Wine's Unconventional Tumblr Strategy

Taps non-food bloggers to cover signature event

There are a lot of creative ways media outlets use Tumblr: to post niche content that wouldn’t otherwise get published, surface archived material, interact with their audiences and answer subscriber…