Food & Wine Classic | Adweek
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Topic: Food & Wine Classic

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Food & Wine's Unconventional Tumblr Strategy Taps non-food bloggers to cover signature event

There are a lot of creative ways media outlets use Tumblr: to post niche content that wouldn’t otherwise get published, surface archived material, interact with their audiences and answer subscriber…

June 12, 2013, 11:45 AM EDT

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