Topic: food marketing to children

Big Food Cuts the Fat in Advertising to Kids

Companies deliver on commitment to adopt stricter nutrition criteria

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed…

Bert and Ernie to Plug Veggies to Kids

Sesame Workshop waives license fees for use by produce marketers

Families and children could soon see Big Bird popping up on displays of broccoli, or Ernie next to a basket of apples. In a two-year arrangement announced Wednesday by First Lady…

Study: Athletes Send Mixed Messages to Youth by Marketing Junk Food

LeBron James, Peyton Manning, Serena Williams are the worst offenders

LeBron James, Peyton Manning and Serena Williams are tops in their sports and make great spokespeople for any marketer. But they are also at the top of a less-flattering ranker—endorsing…

Dora the Explorer Hawks Junk Food to Kids Like a Drug Pusher in New Ad

Long-term aim is to get Nickelodeon to reject unhealthy advertising

Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from the Center for Science in the Public Interest and five other…

Ferrero, Cartoon Net Pledge to Limit Food Marketing to Kids

First Lady acknowledges progress, asks industry to do more

The government may not be able to regulate food marketing to children, but it may not have to. On the same day Michelle Obama used her position as First Lady…

Study: McDonald's, Burger King Rely on Giveaways, Not Food, to Lure Kids

You want some fries with that toy?

A new study says McDonald's and Burger King aren't living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like…

Coca-Cola Makes Global Pledge to Not Target Kids Under 12

Can new anti-obesity pledge reduce soda's fat image?

It hasn't been a great year for soda makers. Accused of being one of the major causes of obesity, food nutritionists have all but declared war via campaigns that mocked…