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Topic: The Food Issue

The Spot: Saving Breakfast Leo Burnett sends a superhero on a mission for Kellogg's Crunchy Nut cereal

IDEA: Bored by breakfast? The Crunchy Nut is here to save you. Dreamed up by Leo Burnett for Kellogg's Crunchy Nut cereal, the zealous masked faux superhero—outfitted in skin-tight yellow…

August 7, 2012, 9:29 AM EDT

Michael Who? Power-lunch restaurants that are the new hot spots

Across town from Michael’s, New York’s power-lunch hot spot of lore, Docks Oyster Bar has supplanted Patroon as the destination for McCann Erickson execs, while 3,000 miles away, ad types…

August 7, 2012, 12:01 AM EDT

Outdoor Life When the temperature spikes, so do Google searches for grilling and margarita recipes

Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes. Outdoor cooking searches double from April to May, and stay elevated through the end of August.…

August 7, 2012, 12:00 AM EDT

These Beer Ads Are Seriously Off the Wall Technology turns tavern flat-screens into ad vehicles for brew brands

For Jim McGrath of the motorsports-themed dining chain Quaker Steak & Lube, flat-screen TVs dotting the walls used to be reserved for baseball and hockey games. Now, they’ve been transformed…

August 7, 2012, 12:00 AM EDT

Sizzler Has a Food Truck. Sorry, Hipsters How a hot local trend became a marketing vehicle for national chains

Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires. When the USA Today food…

August 7, 2012, 12:00 AM EDT

Gluttony Show Is an Epic Win Inhuman amounts of meat has turned Epic Meal Time into a YouTube sensation

Michelle Obama would probably not approve of Epic Meal Time. It’s not that the First Lady is uptight. It’s just that her message of health and fitness doesn’t exactly jibe with…

August 6, 2012, 6:38 AM EDT

Lucky Chang What's next for the Momofuku empire?

A canvass of the food world reveals that the top 10 celebrity chefs are worth a collective $948 million. As everybody knows, only a relative few cooks will ever reach…

August 6, 2012, 6:33 AM EDT

First Mover: Anthony Bourdain The globe-trotting chef aims for the next frontier in adventurous eating

Specs Age 59 New gig Host, CNN’s as-yet-unnamed forthcoming weekend program Old gig Host, Travel Channel’s Anthony Bourdain: No Reservations So why leave Travel Channel for CNN? There are a lot of places where…

August 6, 2012, 6:28 AM EDT

'Bon Appétit' Gives Blessing to Fave Foods Condé Nast's epicurean title puts its stamp of approval on consumer goods

If you thought salt was salt, you’d be wrong. According to Bon Appétit, there is a brand of salt that rises above all others—and the magazine is going to reveal it,…

August 6, 2012, 6:24 AM EDT

McDonald's Deal Makes Health Advocates Sick The controversy behind junk food brands sponsoring the Olympics

Would you like chips—er, fries—with that? McDonald’s is a lead sponsor of the 2012 London Olympics, along with Coca-Cola—and the partnerships have not been without controversy, even though McDonald’s has been…

August 6, 2012, 6:24 AM EDT

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