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Topic: Food Issue

The Restaurant Business Is Like the News Business, Says Geoffrey Zakarian Lots of reading, no TV

Specs Who Geoffrey Zakarian Age 54 Accomplishments Chef and restaurateur (including The Lambs Club and The National Bar & Dining Rooms in New York); winner of Food Network’s The Next Iron Chef: Super Chefs;…

August 8, 2013, 11:44 PM EDT

The True, Steamy Story of the Egg McMuffin Hockey puck breakfast turns 40

In December 1971, Ray Kroc paid a visit to a McDonald’s restaurant owned by Herb Peterson. The fast-food chain’s president had learned that the franchisee had cooked up something that…

August 8, 2013, 7:18 AM EDT

'Modern Farmer' Magazine Brings Style to the Local Food Movement Backyard chickens and third-generation farmers

Photo: Christopher Gabello Specs Who CEO, editor in chief Ann Marie Gardner What Niche food magazine Where Hudson, N.Y. At a time when city folk are raising chickens in their backyards and soil is a…

August 8, 2013, 7:17 AM EDT

Does Facebook Keep You Company When You're Eating Alone? Especially at lunch

It used to be, dinner with friends meant actually sitting around the same table together, recipes came from mom, and phones were for talking. Now, people get their recipes from…

August 7, 2013, 11:45 AM EDT

Building a Nationally Renowned Brand Without Selling Your Soul Honest Tea co-founder Seth Goldman

From organic ingredients to guerrilla marketing, Honest Tea is the poster child for doing business differently. So it’s not entirely surprising that when company co-founders Seth Goldman and Barry Nalebuff…

August 7, 2013, 6:35 AM EDT

The Cooking Channel Finds Traction in the Marketplace Presentation is everything

During this year’s advance buying season, clients and agencies are finally getting to sample the Cooking Channel’s ratings and buy guaranteed inventory after two-and-a-half years in the oven. And owner…

August 5, 2013, 10:47 PM EDT

Brands Find the Link Between Viral Videos and Vending Machines Marketers from Belgium to Singapore

Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples. Local goodwill is the endgame if you take the activations at…

August 5, 2013, 10:46 PM EDT

Meet 3 Test-Kitchen Chefs at Top Food Magazines Cooks behind the covers

Those mouthwatering photos fronting the food magazines every month are the result of test-kitchen chefs who brave sharp knives, spatters of grease—and eating themselves sick—to come up with the picture-perfect…

August 5, 2013, 10:45 PM EDT

How Social Media and Online Grocers Transformed the Food Business Working with farms and restaurants

Finding the right balance of ingredients is essential to any recipe. Without butter, for example, a particular dish might not come together or taste right. Such is the case with…

August 5, 2013, 10:43 PM EDT

What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like? Guess the flavor

From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors. Chalk it up to consumers “constantly looking for something…

August 4, 2013, 10:48 PM EDT

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