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Topic: Food Issue

Ragú and Bertolli's New Owner Seeks an Agency to Turn Castoffs Into Crown Jewels

Unilever sold the non-core brands last year

Like with sports teams and their players, one corporation's castoffs can become another's superstars. That's the hope of Mizkan Group, which last year acquired Ragú and Bertolli pasta sauces from Unilever…

How Is Digital Shaping the Future of Food Marketing? Join #AdweekChat to Discuss

Twitter chat starts at 2 p.m. ET Wednesday

From Instagram and podcasts to crowdsourced reviews and socially fueled celebrity chefs, it's clear we've entered a new era of obsessive foodie culture. Or as New York Times food editor…

Take a Tour of OpenTable's Chic Restaurant-Themed Headquarters

Cozy nooks and plenty of barstools at the reservation site

Downtown San Francisco is ground zero for startups. It's also home to some of the most coveted real estate in the country. Space, as always, is at a premium. So…

Mario Batali Shares His Favorite Foodie Apps, Blogs and Instagram Accounts

Can you guess his latest TV obsession?

Specs Age 54 Claim to fame Chef and restaurateur; ambassador for the EAT (RED) campaign; co-host of ABC's The Chew (weekdays at1 p.m.) Base New York Twitter @Mariobatali What's the first information you consume in…

This Week’s Must-Haves: Feed Your Ego With a Selfie Toaster

Plus more high-tech kitchen goods

In honor of the Food Issue, this week we're highlighting fabulous kitchen gadgets, including a selfie toaster, a DIY cheese kit, and a cutting board for the obsessive chef.

This Agency Can Create Your Campaign, Publish Your Book and Drop Your Album

Boxing Clever is St. Louis's one-stop shop

Specs Who Ecd Jim Harper (l.) and president and owner Dave Scott What Full-service ad agency Where St. Louis In today's world, you have to do it all—and that's exactly what Boxing Clever does.…

For The NYT, Digitizing 16,000 Recipes From Its Past Is Part of Securing Its Future

Food editor Sam Sifton says it's about service

Specs Current gig Food editor at The New York Times Previous gig National editor at The New York Times Age 48 National editor to food editor seems like a big shift. How's that…

How Pop-Tarts Has Stayed Hot for Over 50 Years

Breakfast from the toaster? Still an appetizing idea

Food technologist Bill Post devised a lot of unusual foodstuffs at the Kellogg's plant he supervised in Grand Rapids, Mich., and he also devised a great way of testing all…

How MasterChef Junior Helped Rescue Fox’s Season

The kids now draw more viewers than the grown-ups

As Fox's schedule imploded last fall, the network found itself with an enormous hole to fill: Tuesdays at 8 p.m. where reality misfire Utopia (one of its four freshman flops)…

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

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