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Topic: Food & Beverage

Top 10 Commercials of the Week: Nov. 16-23 In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

November 23, 2012, 8:20 AM EST

Top 10 Commercials of the Week: Nov. 2-9 Brands get cooking, Switzerland kills time, and one agency discovers the holy grail of how to go viral

This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went…

November 9, 2012, 8:09 AM EST

Top 10 Commercials of the Week: Oct. 26 - Nov. 2 FEMA's teachable moment, Call of Duty's all-star cast, and Megan Fox's scientific genius

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing…

November 2, 2012, 7:09 AM EDT

Draftfcb, Wieden Compete for Oreo Super Bowl Spot Creatives try not to lose their cookies

Oreo is reaching beyond its creative lead agency, Draftfcb, in search of a Super Bowl commercial. The Interpublic shop is going up against Wieden + Kennedy to develop ideas around…

October 5, 2012, 2:40 PM EDT

Dairy Queen Launches Review Grey N.Y. is incumbent

American Dairy Queen’s new head of marketing, Barry Westrum, is conducting an agency review to replace Grey in New York, the brand’s lead creative shop of 15 years. The WPP…

September 11, 2012, 10:05 AM EDT

Smithfield Foods Consolidates Media at Mindshare Meat brands include John Morrell, Eckrich

Smithfield Foods, known for its packaged-meat brands like John Morrell and Eckrich, has consolidated its U.S. media planning and buying at Mindshare. The GroupM media network won the business after…

September 5, 2012, 1:00 PM EDT

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