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Topic: Food

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Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

When Airlines All Look Alike, What's a Marketer to Do? Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

March 15, 2013, 12:39 PM EDT

Pinterest's First Acquisition Is a Recipe Site Punchfork could bring tech for developer tools

This may be the year Pinterest gets acquired, but the social scrapbooking site kicked off 2013 with an acquisition of its own, its first in fact. Pinterest has acquired two-year-old…

January 3, 2013, 1:15 PM EST

Electus Partners With Saveur on Web Series Dueling Dishes to air on YouTube channel, Hungry

From Top Chef to Iron Chef to Hell’s Kitchen, the TV schedule is packed with culinary competition shows. But when it comes to Americans’ insatiable appetite for all things foodie,…

November 30, 2012, 11:38 AM EST

Laying It on Thick Philadelphia Cream Cheese changes its marketing recipe

Most dairy brands engaged in the day-to-day battle for survival in the refrigerated section only wish they had the problems that Philadelphia Cream Cheese has. After all, the soft white…

September 20, 2012, 12:08 AM EDT

Cupcake Nation The popular treat is spawning TV shows, books, retail chains—and the cake pop

“Would you like a free cupcake?” Duh. The no-brainer question stops sidewalk traffic as Sophie Kallinis LaMontagne, wearing her signature hot pink apron and matching lipstick, holds out a ribboned tray of…

August 8, 2012, 6:05 AM EDT

Scripps Goes Big With 2012 Upfront Presentation covers new branding initiatives

Scripps Networks Interactive has gained a reputation in recent years for lengthy, early upfront events—last year's breakfast ran into late morning—but this time, the company opted for a much bigger…

April 25, 2012, 12:22 PM EDT

'Food & Wine,' Starwood Partner on New Restaurant Chefs Club menu will be curated by culinary stars

Food & Wine's Best New Chefs Awards has grown into a powerful franchise over the past 24 years. Now, in the magazine’s first foray into a long-term restaurant concept, Food &…

April 10, 2012, 10:00 AM EDT

The Daily Meal Adds Online Video Network to Menu Platform features more than 300 original videos

Serious question: Are online video networks the new daily deals sites? A couple weeks ago the Huffington Post announced its upcoming Streaming Network and now Spanfeller Media Group (SMG) has…

February 16, 2012, 3:51 PM EST

New York's Duane Reade Adds In-store Yogurt Kiosks Regional chain goes from branded snacks to self-serve frozen yogurt.

New Yorkers are persnickety about everything, even their frozen yogurt— a substance that, like espresso, is essential for sustaining life in a big city. But with the retro-chic Pinkberry blooming…

February 7, 2012, 6:27 AM EST

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