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Topic: Food

3 Brands That Stood Out at Aspen's Food & Wine Classic

Activations wow fans

Adweek responsive video player used on /video. brightcove.createExperiences(); Aspen wasn't just a destination for hard-core foodies over the weekend—brands hungry to…

Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

Peter Giorgi discusses first Food & Wine Classic sponsorship

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki…

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Culinary passion and need create deep connections

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new…

Michelle Obama: Marketing Can Make America Healthier

FLOTUS looks back on her campaigns to encourage smart lifestyle choices

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would…

My Year in Food: a Photo Essay of New York's Culinary Hot Spots

Noted journalist snaps city's most beautiful morsels

Some people say grace before a meal. I have a similar ritual before chowing down, as do so many others in this social media age: I take pictures of my…

Google Says These 5 Food Trends Are Sweeping America

Turmeric is in, rainbow bagels are out

Trying to decide what to make for dinner tonight? No shame in Googling it like the rest of America. When it comes to learning new recipes, it's no surprise that everyone's…

These Incredible Space Scenes Weren't Painted. They Were Made By Putting Food on a Flat-Bed Scanner

Probably the most creative thing you'll see today

A nebula made from soy sauce, coffee, flour and salt. A galaxy formed from curry powder, cinnamon and poppy seeds.  Welcome to the intergalactic and largely edible inventions of Seattle-based engineer-turned-photographer…

Infographic: Engaging Content Has Everything to Do With Emotion

New study from AOL finds 8 motivators

As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content…

Infographic: How Branding and Packaging Affect the Way Consumers Trust Food

76% check ingredients, while 51% look for place of origin

Today more than ever, food has become one of the most important—and discussed—choices among U.S. consumers. Since food purchases are heavily influenced by trust, Boston-based consultancy C Space released a…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

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