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Topic: Fitness

Self Launches New Millennial-Targeted Fitness Event

The Up & Out Studio will offer trendy classes to affluent young readers

It's been nearly a year since Self underwent a major management shake-up, with Joyce Chang joining the fitness title as editor in chief and Mary Murcko taking over as vp,…

Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion

Relaunch targets the SoulCycle-Instagram generation

Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan Age 38 You've increased the amount of fashion editorial in Self, and especially high-end fashion. Are you concerned about the…

Selling Exercise Equipment: Always a Heavy Lift

The rise of exertainment

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine…

A Look at How Many People Keep Their New Year’s Resolutions to Get Fit

Motivation wanes as time passes

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape)…

Unusual Alliance Between Meredith and Wenner Magazine Titles

'It's like we're dating'

In a tale of strange bedfellows, Meredith’s Fitness and Wenner Media’s Men’s Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc. There’s…

What Is 'Mudvertising' and Why Are Marketers Diving In?

It's not about winning

Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top brands…

First Mover: Bill Phillips

The new Men's Health editor on learning to love the Web and how he's not like Dave Zinczenko

Specs Age 43 New gig Editor in chief, Men’s Health Old gig Editor of MensHealth.com What’s it like going over to a print magazine after editing the website for the past few years? I was…

How Much Are New Year's Resolutions Worth?

Answer: They're big business for brands

As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study…

Putting Brands in Their Place

FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

'Self' Magazine to Launch Fitness Product Line

FremantleMedia makes licensing pact for Condé Nast

FremantleMedia Enterprises, the licensing and marketing arm of the company behind shows like American Idol and The X Factor, has brokered a licensing agreement between Condé Nast and fitness equipment…

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