Fitness | Adweek
Advertisement

Topic: Fitness

Gold's Gym can't look at your nasty cankles

Gold's Gym and McKinney are making war on "cankles," a slang term for how an overweight person's calves don't narrow at the ankle. Gold's is ramping up efforts to…

July 2, 2009, 9:22 AM EDT

Enjoy the text-heavy trainers at Gold's Gym

There are several lessons to learn from McKinney's campaign for Gold's Gym. First, these places play excessively loud music, ranging from rave/disco and thrash-rock to Italiano, all of it…

November 21, 2008, 12:11 AM EST

Advertisement