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Topic: Fitness

Unapologetic Fitness Mom Turns Her Polarizing Facebook Photos Into a Movement Maria Kang brushes off critics

When Maria Kang posted a picture of herself looking fit and trim while surrounded by her three young sons last year, she became a lightning rod for debate over realistic…

March 12, 2014, 9:25 PM EDT

Selling Exercise Equipment: Always a Heavy Lift The rise of exertainment

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine…

February 6, 2014, 6:27 AM EST

A Look at How Many People Keep Their New Year’s Resolutions to Get Fit Motivation wanes as time passes

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape)…

January 22, 2014, 7:28 AM EST

Unusual Alliance Between Meredith and Wenner Magazine Titles 'It's like we're dating'

In a tale of strange bedfellows, Meredith’s Fitness and Wenner Media’s Men’s Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc. There’s…

July 7, 2013, 10:49 PM EDT

What Is 'Mudvertising' and Why Are Marketers Diving In? It's not about winning

Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top brands…

May 27, 2013, 10:27 PM EDT

First Mover: Bill Phillips The new Men's Health editor on learning to love the Web and how he's not like Dave Zinczenko

Specs Age 43 New gig Editor in chief, Men’s Health Old gig Editor of MensHealth.com What’s it like going over to a print magazine after editing the website for the past few years? I was…

January 14, 2013, 12:02 AM EST

How Much Are New Year's Resolutions Worth? Answer: They're big business for brands

As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study…

January 14, 2013, 12:00 AM EST

Putting Brands in Their Place FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

November 13, 2012, 12:12 AM EST

'Self' Magazine to Launch Fitness Product Line FremantleMedia makes licensing pact for Condé Nast

FremantleMedia Enterprises, the licensing and marketing arm of the company behind shows like American Idol and The X Factor, has brokered a licensing agreement between Condé Nast and fitness equipment…

June 12, 2012, 2:30 PM EDT

Leadership Shake-Up Coming to Fitness Magazines Health, Fitness in need of publishers

These are heady times for the fitness magazine category, with two of the biggest titles in between publishers. Fitness, with a circulation of 1.5 million, is without a publisher after Meredith…

June 14, 2011, 6:34 AM EDT

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