Topic: Fitness
Specs Age 43 New gig Editor in chief, Men’s Health Old gig Editor of MensHealth.com What’s it like going over to a print magazine after editing the website for the past few years? I was…
As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study…
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…
FremantleMedia Enterprises, the licensing and marketing arm of the company behind shows like American Idol and The X Factor, has brokered a licensing agreement between Condé Nast and fitness equipment…
These are heady times for the fitness magazine category, with two of the biggest titles in between publishers. Fitness, with a circulation of 1.5 million, is without a publisher after Meredith…
Gold's Gym and McKinney are making war on "cankles," a slang term for how an overweight person's calves don't narrow at the ankle. Gold's is ramping up efforts to…
There are several lessons to learn from McKinney's campaign for Gold's Gym. First, these places play excessively loud music, ranging from rave/disco and thrash-rock to Italiano, all of it…
