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Topic: Firstborn

As Meerkat's User Growth Explodes, Here Are 4 Tools Marketers Want ASAP

Agencies weigh in on what should be next

Meerkat, the South by Southwest darling, surpassed the 300,000 user mark around four days ago and stated on March 15 that it was growing 30 percent daily. Today, the one-month-old…

Wren's 'First Kiss' Is Among the Honorees at Clio Image Awards

New awards show recognizes the best in fashion, beauty and retail

The "First Kiss" short film for Wren was among the grand winners at a new Clio award show this week. The Clio Image Awards—an extension of the core Clio Awards franchise—recognizes…

Razorfish Nabs Masco, Firstborn Gets Redken

New York digital shops win major brand work

Razorfish and Firstborn have picked up work from major brands in early 2013. Razorfish has landed Masco and will serve as the Fortune 500 company's lead digital agency going forward. The…

NYC Digital Agencies Work Around Sandy

Makeshift apartment offices, carpooling help shops endure aftermath

In the two days since Hurricane Sandy slammed New York City, digital ad agencies in flooded Lower Manhattan and across the East River in Brooklyn haven’t stopped working. With public…

New Model Agencies: Firstborn

The new stuff doesn't just happen in Brooklyn

Firstborn Wins Sierra Mist Digital

Dentsu shop adds second PepsiCo account

Firstborn has increased its share of PepsiCo business. The Dentsu-owned agency will lead digital creative efforts on Sierra Mist after a competitive pitch against at least three other shops beginning in…

Agency shows what you'll do as their intern

Interactive shop Firstborn in New York is looking to entice interns to come work for peanuts mocking up wire frames. Since regular job posting is too old-school, the shop has…

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