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Topic: Firstborn

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands

Patrón goes inside the agave field

Ever since Twitter used drones to create buzzy six-second videos at Cannes last year, the remote-controlled devices have ditched their reputation as weird flying gizmos the military uses in favor…

It’s a Family Affair at This Website Maker in Williamsburg

Blenderbox, like its married founders, mixes tech with design

Specs Who Jason Jeffries, CEO, and Sarah McLoughlin, creative director What Full-service interactive agency Where Brooklyn, N.Y. A marriage of technology and design describes both Blenderbox's approach to building websites for the likes of…

When It Comes to Naming Your Startup, Simple Is Better

Doostang? Thoof? Tech companies move from bizarre to brand-friendly

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies. Its Wiki page reveals…

As Meerkat's User Growth Explodes, Here Are 4 Tools Marketers Want ASAP

Agencies weigh in on what should be next

Meerkat, the South by Southwest darling, surpassed the 300,000 user mark around four days ago and stated on March 15 that it was growing 30 percent daily. Today, the one-month-old…

Wren's 'First Kiss' Is Among the Honorees at Clio Image Awards

New awards show recognizes the best in fashion, beauty and retail

The "First Kiss" short film for Wren was among the grand winners at a new Clio award show this week. The Clio Image Awards—an extension of the core Clio Awards franchise—recognizes…

Razorfish Nabs Masco, Firstborn Gets Redken

New York digital shops win major brand work

Razorfish and Firstborn have picked up work from major brands in early 2013. Razorfish has landed Masco and will serve as the Fortune 500 company's lead digital agency going forward. The…

NYC Digital Agencies Work Around Sandy

Makeshift apartment offices, carpooling help shops endure aftermath

In the two days since Hurricane Sandy slammed New York City, digital ad agencies in flooded Lower Manhattan and across the East River in Brooklyn haven’t stopped working. With public…

New Model Agencies: Firstborn

The new stuff doesn't just happen in Brooklyn

Firstborn Wins Sierra Mist Digital

Dentsu shop adds second PepsiCo account

Firstborn has increased its share of PepsiCo business. The Dentsu-owned agency will lead digital creative efforts on Sierra Mist after a competitive pitch against at least three other shops beginning in…

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