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SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce A chat with Lisa Hurwitz

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the…

March 2, 2014, 10:40 PM EST

What Does a Programmatic Sales Chief Actually Do? Meredith’s Chip Schenck discusses his new gig

Specs Who Chip Schenck Age 43 New gig Vp, programmatic sales and strategy, Meredith Old gig Vp, publisher, development, PubMatic There’s still a learning curve around programmatic. Do you have an analogy you use to explain…

February 23, 2014, 9:44 PM EST

The Best Social Network for Real-Time Marketing Mindshare's Jordan Bitterman discusses changing campaigns on the fly

Specs Who Jordan Bitterman Age 41 New gig Chief strategy officer, Mindshare Old gig Head of social, mobile and content, Digitas What’s your new job all about? The agency’s position is all about adaptive marketing—using real-time…

February 16, 2014, 11:41 PM EST

Spark's Chief Investment Officer Dives Back Into the TV Marketplace 'We’re scrappy and we operate with a chip on our shoulder'

Specs Who John Muszynski What Where How’s the transition back into TV buying been treating you? I’m very, very fortunate that I’ve had such a diverse experience base during the 33 years of working…

February 9, 2014, 9:08 PM EST

SundanceTV President Is on the Lookout for Flawed Characters Sarah Barnett doesn’t believe in pilots

Specs Who Sarah Barnett Age 48 New gig President and general manager, SundanceTV, just green-lit The Red Road Old gig EVP and gm, Sundance Channel The Sundance Channel was recently rebranded as just SundanceTV. How is…

February 2, 2014, 9:58 PM EST

Fox Sports’ Erin Andrews Discusses Her Dream Come True of Covering the Super Bowl Rooting for bad weather at Sunday’s big game

Specs Who Erin Andrews Age 35 New gig Sunday marks Andrews’ first stint as a Super Bowl sideline reporter. Continuing gig Fox Sports reporter and studio host, Fox College Saturday (FS1) How does the Super…

January 26, 2014, 8:51 PM EST

Can Whisper Be the Platform for Social Whistle-Blowing? More than just a teen hangout

Specs Who Neetzan Zimmerman Age 32 New gig Editor in chief of Whisper Old gig Senior editor at Gawker What does the editor in chief of Whisper do, exactly? Right now, we’re looking at 3 billion…

January 19, 2014, 9:31 PM EST

Bravo Head of Development Lara Spotts Talks About the Year Ahead Looking for the next big hit and new face of the network

Specs Age 42 New gig vp, development, Bravo Old gig vp, East Coast development So how’s the new job? It’s very exciting-slash-terrifying, which I think any new opportunity should be. How are things going to…

January 12, 2014, 9:27 PM EST

FTC’s Ad Regulator Plans to Focus Heavily on Native and Mobile Jessica Rich also discusses privacy concerns

Specs Who Jessica Rich Age 51 New gig Director of the Federal Trade Commission’s consumer protection bureau Old gig Associate director of financial practices division You are advertising’s top cop. What’s it like to be the…

January 5, 2014, 8:48 PM EST

Mindshare’s Chief Content Officer Discusses Making Branded Entertainment That Resonates David Lang also shares the projects he is proudest of

Specs Who David Lang Age 50 New gig Chief content officer, Mindshare Continuing gig President, Mindshare Entertainment How is your new job different from the old one? It’s bigger and more expansive, but a lot of…

December 15, 2013, 10:01 PM EST

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