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Topic: first mover

This CEO Is Building the ‘Yahoo for Men’

Looking past big city interests to reach the average Joe

  Photo: Alfred Maskeroni  Specs Who James Heckman New gig CEO, founder and director of Scout Old gig Head of global media strategy at Yahoo Age 49 What’s your mission statement for Scout? I don’t feel it’s an overreach…

JWT's Matt Eastwood Hates That Agencies Are So Down on Each Other

New global creative chief says we can learn from the Aussies

Photo: Alfred Maskeroni Specs Who Matt Eastwood New gig Worldwide chief creative officer, JWT Old gig New York CCO, DDB Age 46 Twitter @mattinnewyork   What do you look forward to in this job? Seeing if I can do…

Simulmedia’s New CMO Sees the Future of TV

Says it’s all about aligning with the digital model

Specs Who David Cooperstein New gig CMO of Simulmedia Old gig Vp, practice leader for the CMO practice at Forrester Research Age 48 Twitter @Minicooper   Photo: Alfred Maskeroni  How will your experience at Forrester play a role in…

CBS Exec Steve Capus Discusses the Evolution of the Evening News

With online and mobile, broadcast is no longer the endgame

Specs Who Steve Capus New gig Executive editor, CBS News;executive producer, CBS Evening News Old gig President, NBC News;executive producer, NBC Nightly News Age 50 Twitter @SteveCapus Photo: Alfred Maskeroni What insider knowledge are your bringing to your…

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form

But she doesn’t discount the impact of outdoor and TV advertising

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in…

Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral

He's up for anything

Photo: Alfred Maskeroni Specs New gig Global head of digital video, Bloomberg Old gig Director, global digital marketing and programming, GE Age 45 Twitter @jpmarcum You started at Bloomberg in January as the global head of…

Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC

‘It’s not just the TV Upfront anymore’

   Specs Who Marianne Gambelli New gig Evp, chief investment officer at Horizon Media Old gig President of advertising sales at NBC Age 54 How do you like being on the other side of the negotiating table? It’s…

New Editor Reveals Epicurious' 2014 Growth Strategy

Print is the new frontier for an online institution

Specs Who Nilou Motamed New gig Editor in chief, Epicurious Old gig Features director and senior correspondent, Travel + Leisure Age 43 Twitter @niloumotamed How did you get started as a food writer? I actually never covered…

Breaking the Rules at Deutsch

Creative chief Kerry Keenan wants to act small, win big

Specs Who Kerry Keenan New gig Chief creative officer, Deutsch, New York Old gig Global executive creative director, YR Entertainment Twitter @kerry_keenan Age 45 After studying religion in college, how did you end up in advertising? I…

Kerry Fitzmaurice on Re-Branding kbs+ (and How She's Like TV's Felicity)

CMO has a pop culture epiphany

Specs Who Kerry Fitzmaurice New gig CMO, kbs+ Old gig Director of new business and communications, Mother Age 44 Your stint at Mother was pretty quick? I was there 14 months. Why move so quickly? I had such…

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