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Topic: first mover

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AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing Decoding how they use smartphones

Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this…

March 3, 2015, 8:45 PM EST

HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

February 23, 2015, 12:00 AM EST

Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic B-to-b analytics service aims to be 'a modern industry leader'

Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49 What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for procurement managers so…

February 16, 2015, 12:00 AM EST

Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion Relaunch targets the SoulCycle-Instagram generation

Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan Age 38 You've increased the amount of fashion editorial in Self, and especially high-end fashion. Are you concerned about the…

February 10, 2015, 12:00 AM EST

Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads And how the former CP+B exec is creating a new global creative powerhouse

Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45 Why did you create this year's first "Super Clio," recognizing the best Super Bowl…

January 26, 2015, 5:43 PM EST

360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious' But the first challenge is finding enough hours in the day

  Photo: Alfred Maskeroni Specs Who Pierre Lipton New gig North American CCO, 360i Old gig New York CCO, M&C Saatchi Age 42 Twitter @pierrelipton Who is furthest along in the race among traditional, digital and media shops to…

December 15, 2014, 12:07 PM EST

Nils Leonard of Grey London Talks Culture, Creativity and That Infamous Adweek Column What the chairman title means to him

  Photo: Alfred Maskeroni Specs Who Nils Leonard New gig Chairman of Grey London Old (and continuing) gig Chief creative officer of Grey London Age 37 Twitter @nilsleonard How does this promotion change your responsibilities? They did it in New…

November 30, 2014, 11:00 PM EST

CEO Explains Why the Online Publishers Association Changed Its Name And why he's tired of the word 'native'

  Photo: Alfred Maskeroni   Specs Who Jason Kint New gig CEO, Digital Content Next (formerly Online Publishers Association) Old gig Svp, gm, CBS Interactive Sports Age 40 Twitter @jason_kint Why the name change for the association? We just…

November 3, 2014, 5:19 PM EST

Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience These readers prefer humor and fashion to slow-cooker recipes

  Photo: Alfred Maskeroni  Specs New gig Editor in chief, Redbook Old gig Executive editor, Redbook Age 43 Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that…

October 6, 2014, 7:58 AM EDT

This CEO Is Building the ‘Yahoo for Men’ Looking past big city interests to reach the average Joe

  Photo: Alfred Maskeroni  Specs Who James Heckman New gig CEO, founder and director of Scout Old gig Head of global media strategy at Yahoo Age 49 What’s your mission statement for Scout? I don’t feel it’s an overreach…

September 29, 2014, 12:10 AM EDT

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