Topic: Fine Bros

Why Purina Went Digital-First With Its Grammy TV Commercial

Corgi rap won over YouTube last year

When Purina decided to air a TV commercial during last week's Grammy Awards, the brand leaned on data from a buzzy digital spot that debuted last year. In 2014, Purina and…

Vampires Top the Hottest 10 Web Series on YouTube

Bad Lip Reading takes on Twilight

Twilight may be beloved by adolescents, but the majority of us cringe at its jilted, painfully awkward dialogue. Bad Lip Reading redid the the modern-day vampire sap fest and schooled us…

Cats React to Viral Videos in Surreal Friskies-Branded Spoof

Creators of 'Kids React' parody themselves for April Fools

Forget about kids and teens, how to do cats feel about watching other felines online? In a bit of branded self-satire, YouTube megaproducers The Fine Bros. partnered with Friskies to create Cats React to…

The Fine Bros. Look to Turn Freaks and Geeks Into Interactive Game

Cult classic TV show morphs into animated, 8-bit video game

The Fine Bros., the popular YouTube duo Benny and Rafi Fine, are breathing new life into the cult classic TV show Freaks and Geeks—as an interactive, animated, 8-bit game. The game's storyline,…

YouTube Vets Rule Comedy Week

FineBros, Ryan Higa, Lonely Island Score Big View Numbers

Last week YouTube hosted its first Comedy Week, an experimental programming stunt of sorts. And while it's hard to say if there were any smash hits, the platform proved to…

Arnold Schwarzenegger, Ryan Higa Win YouTube Comedy Week—Maybe

Sarah Silverman, Reggie Watts show late momentum

Did YouTube's Comedy Week, the company's attempt at a sweeps-like stunt aimed at exciting consumers and advertisers, work? It's hard to say. There weren't any runaway breakouts, at least according…

YouTube Sitcom Will See Year Two

Google-funded, Fine Bros.-produced MyMusic renewed

Here’s an original scripted series born out of YouTube’s 100 funded channel initiative that is coming back for Round 2. And format wise, it’s a lot more traditional than you might…