Topic: Financial Times
Type
Newspapers Lower Paywalls for Election
NYT and WSJ offer unlimited online access for 24 hours
Last week, The New York Times and The Wall Street Journal lowered their paywalls to give readers unfettered access to Hurricane Sandy coverage. Today, newspapers are again demolishing their paywalls…
'FT' Goes After U.S. Audience With Ad Campaign
Message focuses on economic jitters
After making waves by bypassing Apple’s iTunes store, Pearson’s Financial Times is looking to grow its U.S. audience with a large-scale marketing campaign. The multimedia campaign will launch Sept. 6 and…
Will New Apple Chief Mean Shift for Publishers?
Tech giant has been intractable with media companies
Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale…
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