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Topic: Financial Services

Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts

Facebook alum will oversee Visa, MasterCard

Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with…

No Situation Is Too Odd or Physically Impossible for These Strange Lending Ads

Campaign won silver at Cannes

Insanity reigns in this campaign for Australian short-term lending service Nimble, which is apparently the perfect solution for man pregnancy and other unexpected life events. Created by agencies Proximity Brisbane and…

Omnicom's Net Income Flattens in Q1

Quarterly revenue grows just 3 percent

Revenue grew modestly and net income was flattish for Omnicom Group in the first quarter of the year in yet another sign that the ad marketplace remains difficult. Omnicom posted net…

TV Rules the Roost in Q1

Broadcast, cable control half of the $32.9 billion media market

Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1…

Campbell Mithun Wins KeyBank

Agency to handle creative and media

Cleveland-based KeyBank has selected Minneapolis advertising shop Campbell Mithun as its lead agency after a competitive pitch. Campbell Mithun will handle creative, media, and brand planning for the financial services company,…

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