Topic: financial forecast
Type
Forecast: Digital Will Outpace Traditional Ad Revenue Growth
Five-year outlook shows online, mobile spend outpacing overall local media market
Digital advertising growth will offset a slowdown in local ad growth as marketers target consumers online, specifically mobile devices, according to a new BIA/Kelsey forecast. By 2016, local online, interactive and digital advertising…
Panelists Find Little Joy in the U.S. Economy
Still, forecaster predicts growth in ad spend
Pretty dismal and somewhat anemic was how ZenithOptimedia's Tim Jones described the U.S. economy during an Advertising Week financial forecast panel discussion today. That's hardly cause for joy but panelists from…
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