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Topic: Finance

Visa lauds men who prefer football to family

With two weeks to go before Super Bowl XLV, expect Visa to ratchet up its "Go fans" campaign, in particular its celebration of those four awful men who have attended…

Fred Willard talks old age in retirement ads

Fred Willard is perfect for this nearly two-minute Web clip by ad agency Copacino+Fujikado for Symetra Financial. He's Shatner Lite: goofy and self-deprecating without verging on self-parody. (Plus, he'd never…

Write a sweet tagline, race to the South Pole

As Philips and Tropicana chill out near the North Pole, Thomson Reuters is trotting off in the other direction—launching a new marketing contest for the launch its Eikon financial platform…

State Street mans torpedoes in U-boat spot

Harrowing submarine scenarios and Das Boot riffs have become fairly common in advertising. The Gate Worldwide employs such deep-sea melodramatics for State Street Global Advisors to illustrate that folks…

A bit of violence improves any financial ads

Against all odds, Northlich generates lots of fun illustrating "strength" and "stability" in its new spots (one below, one after the jump) for Western & Southern Financial Group. As…

Australian bank's service dramatically good

Goodby, Silverstein & Partners makes a lush, dramatic, monochrome deal out of people getting callbacks and personal service from Australia's Commonwealth Bank in this new self-referential spot. Crikey, what's…

FirstBank shields you from the crazy people

A get-rich-quick expert slaves away as a bellboy. A guy's date is a psycho with a boyfriend. Another guy takes pills from someone impersonating a doctor. Those are the…

FirstBank bringing its lovely lobby outdoors

"Enjoy the bank lobby, even if you bank online." That's the headline on a bunch of new FirstBank billboards from TDA Advertising & Design that feature actual lobby items—a…

Bonnie Tyler does glamtastic MasterCard ad

Oh, how I've wished that some marketer would remake "Total Eclipse of the Heart" as a brand anthem and cast Bonnie Tyler, the power ballad's aging, whiskey-voiced warbler, as an…

Red Tettemer does year's wackiest bank ads

Philadelphia ad shop Red Tettemer gets self-consciously goofy for Citadel Bank in a series of spots (five of them posted below) that introduce Lewis, a nerdy spokesman with…

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