Topic: Finance

Silver Bug Goes Viral With Marketing War Max Keiser has become a fringe media star thanks to the Web

Max Keiser is a man on a mission. The activist broadcaster and former broker wants you to buy silver—actual, physical silver—and is taking to YouTube, Fox News, the Huffington Post,…

June 2, 2011, 6:42 AM EDT

The Spot: Ghost Story A financial company's ad offers a haunting vision of life's regrets and a plan to avoid them

GENESIS: Alexander Forbes, a South African company in the cold, impersonal business of financial planning, wanted to connect emotionally with viewers and impart the warmer message that it can make…

May 31, 2011, 6:45 AM EDT

Top 10 Earners in Advertising Along with share prices and revenue, the Big Four honchos saw their total pay rise

No one will ever describe 2010 as a banner year for the ad business. Despite the recessionary headwinds, however, the Big Four holding companies managed to grow their share prices…

May 9, 2011, 6:33 AM EDT

Frothy Facebook Valuation Deters Investors Shareholders struggling to unload $1 billion in stock

Apprehensive about Facebook’s impending IPO, some shareholders are now trying to cash out their shares of the social-networking company’s stock, the New York Post reports. A group of Facebook employees and…

April 29, 2011, 9:44 AM EDT

'What About Steve?' Jobs' absence looms over Wall Street call

On Wednesday, Apple announced a record second quarter, with profits soaring 95 percent and revenue up 83 percent. But there was a big question mark looming over Apple’s hour-long conference…

April 21, 2011, 9:52 AM EDT

Visa lauds men who prefer football to family

With two weeks to go before Super Bowl XLV, expect Visa to ratchet up its "Go fans" campaign, in particular its celebration of those four awful men who have attended…

January 24, 2011, 3:10 PM EST

Fred Willard talks old age in retirement ads

Fred Willard is perfect for this nearly two-minute Web clip by ad agency Copacino+Fujikado for Symetra Financial. He's Shatner Lite: goofy and self-deprecating without verging on self-parody. (Plus, he'd never…

November 1, 2010, 10:18 AM EDT

Write a sweet tagline, race to the South Pole

As Philips and Tropicana chill out near the North Pole, Thomson Reuters is trotting off in the other direction—launching a new marketing contest for the launch its Eikon financial platform…

October 21, 2010, 4:22 PM EDT

State Street mans torpedoes in U-boat spot

Harrowing submarine scenarios and Das Boot riffs have become fairly common in advertising. The Gate Worldwide employs such deep-sea melodramatics for State Street Global Advisors to illustrate that folks…

September 10, 2010, 8:29 AM EDT

A bit of violence improves any financial ads

Against all odds, Northlich generates lots of fun illustrating "strength" and "stability" in its new spots (one below, one after the jump) for Western & Southern Financial Group. As…

August 12, 2010, 1:42 PM EDT