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Topic: Finance

Ad of the Day: John Hancock

Anxious investors literally speak the same language in Hill Holliday's theatrical new TV spots

Serious ads aren't always the quickest and easiest road to take, but they can be very effective. Financial-services company John Hancock has a novel take on the bear-market blues with…

Capital One

Alec Baldwin mingles with the Visigoths in DDB Chicago's latest

Agency: DDB Chicago • The Visigoths are a force to be reckoned with, as is Alec Baldwin—just ask your average flight attendant. Here, they join forces for Capital One, with…

Ad of the Day: People's United Bank

Philip Seymour Hoffman brings a subtle humanity to his first work as a commercial director

It's not every day that an Oscar-winning actor, at age 44, decides he wants to direct his first TV commercials—and for an unglamorous brand, at that. But that's the case…

E*Trade and Century 21 Release Their Super Bowl :30s

More final creative ahead of Sunday's game

It's been quite amazing how many finished Super Bowl spots, not just teasers, have been released online before this year's game. This morning we have two more 30-second spots—E*Trade's "Fatherhood"…

FirstBank Urges You to Go Pee During Its Super Bowl Spot

You won't miss anything, seriously

FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair…

Ad of the Day: E*Trade

The baby, now best man at a wedding, pitches a new investing dashboard

E*Trade's new investing tool is so easy to use, even the E*Trade baby's man-child of a best friend can do it. Maybe. The financial company's infant spokesman is back in a…

After 10 Years, Marquee Midtown Tunnel Billboard Gets a New Tenant

British Airways gives way to Prudential

One marquee billboard location in New York City is shifting its attention from jet-setters to retirees. British Airways has owned the Midtown Tunnel billboard visible to commuters just as they…

George Clooney Marries Random Commoner in Bank Ad

Woman is as surprised as you are

George Clooney, last spotted celebrating his 50th birthday by doing a lame Italian commercial, has now done this slightly less lame Norwegian ad—for that country's largest bank. In it, some…

E*Trade Baby Loses Life Savings as Market Goes South

Everything was going well for the E*Trade baby, until this latest stock market disaster, during which he apparently lost everything. No more shiny toys for the toddler. Distraught, he says…

The Spot: Investing in Hollywood

Drama, horror, and suspense are great for movies, not for personal finance, says Vanguard

GENESIS: Vanguard introduced the verb "Vanguarding" as a new ad theme that casts working with the investment company as a rewarding experience. Previously, ads from Kirshenbaum Bond Senecal + Partners…

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