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Topic: Finance

Ad of the Day: Barclays Here's a better way to finance the avarice of your wretchedly spoiled children

Considering the scorn with which the banking industry is generally viewed, it makes sense that many banks often use their ads to project a kinder, more human side to the…

January 17, 2013, 2:14 PM EST

How Much Are New Year's Resolutions Worth? Answer: They're big business for brands

As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study…

January 14, 2013, 12:00 AM EST

Merrill Edge Ages You Digitally to Scare You Into Retirement Planning Save now, before you die

I knew dealing with brokers could take years off your life, but this is ridiculous. Merrill Edge, the online brokerage platform by Bank of America, puts a new wrinkle in…

December 11, 2012, 10:16 AM EST

The Spot: Toy Overload Paying for a gift is a lot easier than choosing one in BBH's Christmas ad for Barclaycard

IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it.…

November 27, 2012, 4:09 AM EST

The Spot: Can't Buy Me Love Money talks, but has bigger stories to tell, in theatrical ads for TD Ameritrade

IDEA Rubber fish tossed on a chef's prep station. A skydiver caught by stagehands. A 2-D dog floating through painted pastoral scenes. Full of wires and props, scenery and costume…

November 6, 2012, 6:13 AM EST

Ad of the Day: Ally Bank Nobel Prize-winning economist Thomas Sargent lends his expertise, or not, to Grey's threatrical campaign

This week's honors for least likely endorser in a commercial go to Thomas Sargent, winner of the 2011 Nobel Prize in Economics, who, for whatever reason, agreed to shoot one…

September 7, 2012, 1:21 PM EDT

Ad of the Day: Credit Suisse Euro RSCG hauntingly updates a classic Ovid poem to promote the client's Titian exhibition

In the classic tradition of the financial world bankrolling the artistic one, Credit Suisse is sponsoring an exhibition titled Metamorphosis: Titian 2012 at London's National Gallery this summer—and called on…

July 12, 2012, 3:01 PM EDT

Politico Is Making Money With Subscriptions The site's sub service boasts a 96% renewal rate

In an era where it has been difficult to get anyone to pay for quality reporting, Politico is finding ways to make some cash. Eighteen months ago, Politico went out on…

June 21, 2012, 3:50 PM EDT

Ad of the Day: FreeCreditScore.com Two years after getting kicked to the curb, the original band is back

You just can't keep a bad band down. Well, that's not entirely fair. The original FreeCreditScore.com band, led by French Canadian frontman Eric Voilette, were actually pretty good—at lodging infernally catchy…

June 15, 2012, 2:06 PM EDT

Ad of the Day: John Hancock Anxious investors literally speak the same language in Hill Holliday's theatrical new TV spots

Serious ads aren't always the quickest and easiest road to take, but they can be very effective. Financial-services company John Hancock has a novel take on the bear-market blues with…

March 28, 2012, 1:26 PM EDT

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