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Topic: Finance

E*Trade Named Exclusive Sponsor of ESPN's 'Did You Know?' Franchise

Connecting sports fans to their investments

As data continues creeping into the sports world—more general managers these days have Harvard MBAs instead of experience on the playing field—making decisions based on stats is becoming commonplace. So when…

Why a Digitally Savvy Finance Brand Decided to Go 'Old School' With a Super Bowl Ad

SoFi exec says nothing could match the Big Game's reach

Despite some initial skepticism about whether it was the right move, financial services company Social Finance, or SoFi, is now all in on the Super Bowl. Part of a larger introductory…

Technology Isn't Just Moving Us Beyond Cash. It's Changing the Definition of Money

Bank of America's Tariq Hassan on the future of finance

brightcove.createExperiences(); There's a revolution going on in new high-tech options for consumers to handle their finances, and it could eventually…

Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts

Facebook alum will oversee Visa, MasterCard

Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with…

Spirit of 1930s New Deal Murals Lives On in Morgan Stanley Campaign

The art of capitalism

IDEA: Morgan Stanley is charting the future of wealth management by looking back at public art made almost a century ago celebrating capitalism and the American Dream in their darkest…

Bloomberg Beta to Focus on Startups

New fund's launch raises ethics questions

Bloomberg L.P., the parent company of Bloomberg News, has launched a $75 million venture capital fund on Wednesday. The fund, VentureBeat reports, is called Bloomberg Beta and will focus on…

Ad of the Day: Bank of America

BofA cedes spotlight to generations of a family's customers in Hill Holliday's retro spot

This lovely "Portraits" spot for Instagram really does wonders with the fuzzy yellow filter that just screams late '70s/early '80s, and the casting and direction bring you into this family's…

Ad of the Day: Barclays

Here's a better way to finance the avarice of your wretchedly spoiled children

Considering the scorn with which the banking industry is generally viewed, it makes sense that many banks often use their ads to project a kinder, more human side to the…

How Much Are New Year's Resolutions Worth?

Answer: They're big business for brands

As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study…

The Spot: Toy Overload

Paying for a gift is a lot easier than choosing one in BBH's Christmas ad for Barclaycard

IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it.…

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