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Topic: Finance

E*Trade Named Exclusive Sponsor of ESPN's 'Did You Know?' Franchise

Connecting sports fans to their investments

As data continues creeping into the sports world—more general managers these days have Harvard MBAs instead of experience on the playing field—making decisions based on stats is becoming commonplace. So when…

Why a Digitally Savvy Finance Brand Decided to Go 'Old School' With a Super Bowl Ad

SoFi exec says nothing could match the Big Game's reach

Despite some initial skepticism about whether it was the right move, financial services company Social Finance, or SoFi, is now all in on the Super Bowl. Part of a larger introductory…

Technology Isn't Just Moving Us Beyond Cash. It's Changing the Definition of Money

Bank of America's Tariq Hassan on the future of finance

brightcove.createExperiences(); There's a revolution going on in new high-tech options for consumers to handle their finances, and it could eventually…

Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts

Facebook alum will oversee Visa, MasterCard

Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with…

Here's the Last E*Trade Baby Commercial You'll Ever See

Final ad in famous Grey campaign as Ogilvy takes over

After six years of infancy, the E*Trade baby is finally moving on with his life. This week, the online brokerage began airiring what is said to be the last ad featuring…

Robert De Niro Is the World's Most Obnoxious Moviegoer in This Bank Ad

Don't take him to a Robert De Niro marathon

Santander Bank is sparing no expense in its U.S. rebrand from Sovereign Bank. The company is reportedly spending $200 million on a rebranding campaign for signs, new furniture and carpeting…

BrandShare Content From Contently
How the Finance Industry Leads the Way in Content Marketing

Strategy from Citi, AmEx, BlackRock

Original content isn't the first thing most of us think of when it comes to banks. But in the age…

Spirit of 1930s New Deal Murals Lives On in Morgan Stanley Campaign

The art of capitalism

IDEA: Morgan Stanley is charting the future of wealth management by looking back at public art made almost a century ago celebrating capitalism and the American Dream in their darkest…

Bloomberg Beta to Focus on Startups

New fund's launch raises ethics questions

Bloomberg L.P., the parent company of Bloomberg News, has launched a $75 million venture capital fund on Wednesday. The fund, VentureBeat reports, is called Bloomberg Beta and will focus on…

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