Topic: Finance

Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts

Facebook alum will oversee Visa, MasterCard

Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with…

Here's the Last E*Trade Baby Commercial You'll Ever See

Final ad in famous Grey campaign as Ogilvy takes over

After six years of infancy, the E*Trade baby is finally moving on with his life. This week, the online brokerage began airiring what is said to be the last ad featuring…

Robert De Niro Is the World's Most Obnoxious Moviegoer in This Bank Ad

Don't take him to a Robert De Niro marathon

Santander Bank is sparing no expense in its U.S. rebrand from Sovereign Bank. The company is reportedly spending $200 million on a rebranding campaign for signs, new furniture and carpeting…

BrandShare Content From Contently
How the Finance Industry Leads the Way in Content Marketing

Strategy from Citi, AmEx, BlackRock

Original content isn't the first thing most of us think of when it comes to banks. But in the age…

Spirit of 1930s New Deal Murals Lives On in Morgan Stanley Campaign

The art of capitalism

IDEA: Morgan Stanley is charting the future of wealth management by looking back at public art made almost a century ago celebrating capitalism and the American Dream in their darkest…

Bloomberg Beta to Focus on Startups

New fund's launch raises ethics questions

Bloomberg L.P., the parent company of Bloomberg News, has launched a $75 million venture capital fund on Wednesday. The fund, VentureBeat reports, is called Bloomberg Beta and will focus on…

Ad of the Day: Bank of America

BofA cedes spotlight to generations of a family's customers in Hill Holliday's retro spot

This lovely "Portraits" spot for Instagram really does wonders with the fuzzy yellow filter that just screams late '70s/early '80s, and the casting and direction bring you into this family's…

Actor With Autism Stars in SunTrust Ad About Parents Planning Retirement for Three

Patrick Storey's first TV role

SunTrust has released an interesting new ad from Agency D7 about parents who are planning retirement for three, including their live-at-home autistic son. It's notable because the actor playing the…

Alec Baldwin and Charles Barkley Strike Up March Madness Bromance for Capital One

Two wrongs somehow make a right

Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago and Tool director Erich Joiner timed to the NCAA's March Madness tournament, of…