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Topic: finalists

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Creative Review Shortlists Are No Longer All That Short Finalists face longer odds with up to 5 competitors

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much…

April 13, 2014, 9:08 PM EDT

3 Agencies Vie for TD Ameritrade's Creative Account Marketer spends $100 million in media annually

TD Ameritrade has narrowed the field in its creative review. Three agencies have advanced to the final round, according to sources. Sources identified two of the shops as FCB and DDB;…

March 12, 2014, 4:17 PM EDT

DDB and Wells Fargo Split After 18 Years 4 finalists chase the bank's creative business

DDB’s long tenure on Wells Fargo bank has ended. The agency has worked on the brand since 1995. But with two other Omnicom Group shops—BBDO and TBWA\Chiat\Day—reaching the final round of…

December 31, 2013, 12:23 PM EST

Legacy Picks 5 Creative Finalists Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

December 23, 2013, 11:09 AM EST

Papa John's Picks Finalists in Its Creative Review 4 shops are competing for the business

Agencies from Boston, New York and outside Detroit have reached the final round in the Papa John's creative review. The pizza maker identified the finalists as New York shops BBDO and…

December 12, 2013, 1:32 PM EST

Golfsmith International Shifts Creative Account Doner succeeds GCF on the business

Retailer Golfsmith International has shifted its creative business to Doner after a review. Annual media spending on the assignment, which encompasses the Golfsmith brand in the U.S. and Golf Town in…

November 27, 2013, 12:49 PM EST

Initiative Wins Serta's Media Account Succeeds Doner on the business

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is…

November 26, 2013, 2:25 PM EST

3 Shops Reach the Finals of the Arby's Review Winner will succeed Crispin Porter + Bogusky

Arby's has narrowed its search for a creative agency to three shops, after meeting with six agencies earlier this week. The finalists are Fallon in Minneapolis, BBDO in Atlanta and The…

November 22, 2013, 11:29 AM EST

Tag Heuer Turns to Rokkan for Social Media The new assignment came after a review

Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it. Rokkan, a unit of Publicis Groupe that's based in…

November 14, 2013, 4:07 PM EST

3 Shops Chase Rémy Martin V Final pitches are next week

Three New York agencies are preparing for final pitches in the Rémy Martin V creative review. Sources identified the shops as The Brooklyn Brothers, NSG/Swat and AFG&. Agency presentations are schedule…

November 11, 2013, 10:56 AM EST

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