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Topic: finalists

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CarMax Eyes 3 Shops for Its Creative Business Super Bowl advertiser spends $60 million on media annually

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final…

November 18, 2014, 3:30 PM EST

4 Agencies Fight for Johnsonville Sausage Brand spends $30 million in media annually

Johnsonville Sausage is in the late stages of a creative review, with incumbent Cramer-Krasselt defending against three rivals, sources said. Source identified the other finalists as Fallon, Droga5 and Crispin Porter +…

November 14, 2014, 1:33 PM EST

Even BBH's Rivals Wonder Why Johnnie Walker Is in Review After all, the shop's 'Keep walking' campaign has delivered results

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle…

November 10, 2014, 12:02 AM EST

Here Are the 4 Finalists in Brown-Forman's Media Review Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

November 4, 2014, 11:20 AM EST

OppenheimerFunds' Search for an Agency Takes an Unusual Turn Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

October 30, 2014, 2:42 PM EDT

UPDATED: Anheuser-Busch InBev Confirms That MediaCom Has Won Its Media Business Company spends about $575 million in media annually

Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year. MediaCom landed the assignment after…

October 13, 2014, 10:25 AM EDT

Mophie Selects a Creative Agency Deutsch L.A. becomes the brand's first lead shop

Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to…

August 27, 2014, 1:06 PM EDT

New York Lottery Cuts to Finalists DDB has been lead creative agency since 2001

The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, FCB…

July 31, 2014, 5:05 PM EDT

5 Agencies Chase Juice Press A chance to work closely with the founder

The primary challenge facing contenders for Juice Press' creative account is how to do more with less. The New York-based chain that sells pressed juices, smoothies and raw food entrées, which…

July 30, 2014, 4:50 PM EDT

Hilton Eyes 3 Agencies for Its Hampton Creative Account Winner will succeed Young & Rubicam

Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations. The finalists are Cramer-Krasselt in Chicago, david&goliath in El Segundo,…

July 17, 2014, 12:59 PM EDT

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