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Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

November 21, 2014, 1:57 PM EST

Sprint Zeroes In on an Agency for Broadcast Ads Deutsch L.A. in talks to help the brand battle AT&T, Verizon

Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which…

November 13, 2014, 12:18 PM EST

Sprint Narrows Broadcast Search to Final Two Agencies $450M in TV ads at stake

Two agencies have reached the final stage of Sprint's broadcast creative review. Sources identified them as Arnold in Boston and Deutsch L.A. in Marina del Rey, Calif. Each shop will meet…

October 15, 2014, 4:06 PM EDT

Sprint Down to 5 in Creative Search Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

October 3, 2014, 5:07 PM EDT

Sprint Looks for New Creative Lead Agency Search said to focus on TV work

Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications…

September 2, 2014, 8:18 PM EDT

Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model Dan Kelleher and Jonathan Mackler are the new co-CCOs

New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role. Dan Kelleher, an executive creative director at Grey in New York,…

August 14, 2014, 10:57 AM EDT

Sprint Offers Exclusive Online Content for Fox’s 24: Live Another Day DigitasLBi, Starcom MediaVest Group, Figliulo & Partners, LiquidThread behind the campaign

Sprint, one of the longtime sponsors of Fox’s action-packed show 24, has returned for tonight's revival of the Kiefer Sutherland vehicle, 24: Live Another Day, with exclusive online content.  DigitasLBi created…

May 5, 2014, 7:48 PM EDT

Why Mark Figliulo Started His Own Shop Figliulo & Partners opens with Sprint business

From Mark Figliulo's first job—as an art director working on Dewar's at Leo Burnett in 1986—to his more recent creative chief roles at Young & Rubicam in Chicago and TBWA\Chiat\Day…

December 16, 2013, 6:00 AM EST

Mark Figliulo's 1st Big Client Is Sprint Agency opened this fall

Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to…

November 27, 2013, 2:37 PM EST

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