Topic: FIFA World Cup

Fox Netted 400% More in Ad Sales for Women's World Cup Than in 2011

This year's tourney brought in $40 million

Fox Sports' ad-sales team won't be showered with confetti today like the U.S. women's soccer team, which is getting a ticker-tape parade in New York following its championship. But the…

Activists Pressure FIFA Sponsors Over ‘Horrific’ Working Conditions in Qatar

Pushing for change at 2022 World Cup site

Brand reputation matters. At least that's what workers' rights advocates were hoping when they kicked off efforts earlier this week to get sponsors of FIFA—including Adidas, Kia, Hyundai, Gazprom, Budweiser,…

3 Reasons McDonald's World Cup Has Already Been Memorable

Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

FIFA World Cup Unveils Second-Screen Digital Push

Mobile, social top priorities for soccer fans

Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the…

Telemundo Boosts World Cup Rights, New President in Upfront Presentation

New series include Los Miserables

NBCUniversal's Telemundo is taking a victory lap for its World Cup acquisition back in 2011 during the upfront this season. Sitting in the driver's seat during that lap is newly…

Brazil's Unrest May Affect Social Media Marketers for a Year

Agencies adapt to unprecedented environment, which may become new normal

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's…

Fox Sports Wins FIFA World Cup Rights Shootout

Broadcaster outbids ESPN for 2015-22 package

Fox Sports has won the English-language rights to the four FIFA World Cup tournaments scheduled from 2015 to 2022, out-bidding the incumbent (and major soccer booster) ESPN. FIFA had not made…