Advertisement

Topic: FIFA World Cup

Type
3 Reasons McDonald's World Cup Has Already Been Memorable Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

June 13, 2014, 4:35 PM EDT

FIFA World Cup Unveils Second-Screen Digital Push Mobile, social top priorities for soccer fans

Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the…

May 30, 2014, 1:13 PM EDT

Telemundo Boosts World Cup Rights, New President in Upfront Presentation New series include Los Miserables

NBCUniversal's Telemundo is taking a victory lap for its World Cup acquisition back in 2011 during the upfront this season. Sitting in the driver's seat during that lap is newly…

May 13, 2014, 8:58 PM EDT

Brazil's Unrest May Affect Social Media Marketers for a Year Agencies adapt to unprecedented environment, which may become new normal

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's…

June 27, 2013, 1:21 PM EDT

Fox Sports Wins FIFA World Cup Rights Shootout Broadcaster outbids ESPN for 2015-22 package

Fox Sports has won the English-language rights to the four FIFA World Cup tournaments scheduled from 2015 to 2022, out-bidding the incumbent (and major soccer booster) ESPN. FIFA had not made…

October 21, 2011, 11:54 AM EDT

Advertisement