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Topic: FIFA

The Year's 10 Most Unforgettable Social Moments in Sports

And the brands that took a bite

Thanks to a monumental year in sports that included both the World Cup and Winter Olympics, there were scores of opportunities for marketers and athletes to leave indelible marks via…

The New World Cup Logo Has People Scratching Their Heads

What is it, anyway?

FIFA unveiled the logo for the 2018 World Cup on Tuesday (see image above). The games, which will be held in 11 different host cities in Russia, will kick off…

Hollister's Instagram Strategy Gives Hope to Social Retail

Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

Instagram Users Show Their Love of World Cup Soccer

They also underscore the randomness of the Internet

The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature. While it's not at all surprising…

Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad

EA Sports gives soccer star a bathrobe and a PlayStation

Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports. Instead of participating in the world's…

3 Reasons McDonald's World Cup Has Already Been Memorable

Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

Samsung Shows Off Soccer Skills in Top Viral Ad

FIFA stars take on the Galaxy

The World Cup is less than a month away, and brands are trying to get people pumped for the event, despite the U.S. team being stuck in the "Group of…

App Lets Fans Play New Call of Duty Game With Their Sports Heroes

New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare

A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

Crazy Like a You Know What

Fox Sports 1 is poised to become a cable heavyweight; CBS, NBC properties expected to take a hit

It’s the worst-kept secret in sports media. And while News Corp. still isn’t prepared to talk up its nascent Fox Sports 1 network, everyone from ESPN to the garrulous guy…

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