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Topic: FIFA

4 Strategies to Mitigate Risk in Global Sponsorship Deals

To avoid FIFA-like disasters, consider partner values

When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance…

Here Are 10 Intriguing Digital Marketing Stats From the Past Week

Lots of great soccer data, but more than just that

The Women's World Cup recently dominated digital and real-life discussions, as the U.S. women's team thrilled fans, winning the title Sunday and bringing home the World Cup trophy. So, our…

How the National Women's Soccer League Plans to Keep You Hooked After the World Cup

Commissioner Jeff Plush on the growing sport

Jeff Plush, commissioner of the National Women's Soccer League, wants to keep you interested in women's soccer beyond just the World Cup. "We had over 50 players from 10 countries representing…

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those…

Caitlyn Jenner Posts Were Read 6 Times as Often as Stories About Sepp Blatter

#CaitWinsAgain

Data company Parse.ly reviewed the analytics it regularly tracks for 350 publisher clients—including Condé Nast Digital, The Atlantic, Reuters and Mashable—to compare who had the bigger buzz week, Caitlyn Jenner…

Budweiser's Twitter Mentions Jumped 525% After FIFA's Sepp Blatter Quit

Call it the John Oliver effect

Amobee Brand Intelligence today tracked four major brand sponsors of FIFA—world soccer's embattled governing body—on Twitter during the hour before its president, Sepp Blatter, resigned in disgrace and the hour after…

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

Activists Pressure FIFA Sponsors Over ‘Horrific’ Working Conditions in Qatar

Pushing for change at 2022 World Cup site

Brand reputation matters. At least that's what workers' rights advocates were hoping when they kicked off efforts earlier this week to get sponsors of FIFA—including Adidas, Kia, Hyundai, Gazprom, Budweiser,…

The Year's 10 Most Unforgettable Social Moments in Sports

And the brands that took a bite

Thanks to a monumental year in sports that included both the World Cup and Winter Olympics, there were scores of opportunities for marketers and athletes to leave indelible marks via…

The New World Cup Logo Has People Scratching Their Heads

What is it, anyway?

FIFA unveiled the logo for the 2018 World Cup on Tuesday (see image above). The games, which will be held in 11 different host cities in Russia, will kick off…

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