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Topic: FIFA

The New World Cup Logo Has People Scratching Their Heads What is it, anyway?

FIFA unveiled the logo for the 2018 World Cup on Tuesday (see image above). The games, which will be held in 11 different host cities in Russia, will kick off…

October 28, 2014, 6:07 PM EDT

Hollister's Instagram Strategy Gives Hope to Social Retail Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

July 18, 2014, 12:39 PM EDT

Instagram Users Show Their Love of World Cup Soccer They also underscore the randomness of the Internet

The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature. While it's not at all surprising…

July 3, 2014, 1:03 PM EDT

Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad EA Sports gives soccer star a bathrobe and a PlayStation

Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports. Instead of participating in the world's…

June 19, 2014, 3:04 AM EDT

3 Reasons McDonald's World Cup Has Already Been Memorable Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

June 13, 2014, 4:35 PM EDT

Samsung Shows Off Soccer Skills in Top Viral Ad FIFA stars take on the Galaxy

The World Cup is less than a month away, and brands are trying to get people pumped for the event, despite the U.S. team being stuck in the "Group of…

May 22, 2014, 6:00 AM EDT

App Lets Fans Play New Call of Duty Game With Their Sports Heroes New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

November 25, 2013, 1:53 PM EST

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

October 7, 2013, 10:14 PM EDT

Crazy Like a You Know What Fox Sports 1 is poised to become a cable heavyweight; CBS, NBC properties expected to take a hit

It’s the worst-kept secret in sports media. And while News Corp. still isn’t prepared to talk up its nascent Fox Sports 1 network, everyone from ESPN to the garrulous guy…

February 12, 2013, 6:15 AM EST

Univision Deportes Poised to Kick In New Spanish-language sports net pumps up soccer coverage, draws looks from advertisers prior to April launch

As the clock ticks down toward the introduction of its new stand-alone sports network, Spanish-language broadcasting titan Univision is initiating its prelaunch sequence, lining up a roster of blue-chip advertisers…

January 30, 2012, 12:06 AM EST

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