Topic: FIFA

FIFA Suspends Embattled President Sepp Blatter and Several Top Officials

Less than a week after sponsors demanded action

Less than a week after four major sponsors called for embattled FIFA president Sepp Blatter to resign immediately, the global soccer organization, which stages the World Cup competition, has suspended…

This Week’s Must-Haves: a Kate Spade Clutch That’s Chic and Smart

Plus, the perfect luggage solution for frequent travelers

This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:

Coca-Cola, Visa, McDonald's, Anheuser-Busch Demand That FIFA's Sepp Blatter Resign

Move by the soccer group's sponsors appears coordinated

FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent…

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

4 Strategies to Mitigate Risk in Global Sponsorship Deals

To avoid FIFA-like disasters, consider partner values

When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance…

Here Are 10 Intriguing Digital Marketing Stats From the Past Week

Lots of great soccer data, but more than just that

The Women's World Cup recently dominated digital and real-life discussions, as the U.S. women's team thrilled fans, winning the title Sunday and bringing home the World Cup trophy. So, our…

How the National Women's Soccer League Plans to Keep You Hooked After the World Cup

Commissioner Jeff Plush on the growing sport

Jeff Plush, commissioner of the National Women's Soccer League, wants to keep you interested in women's soccer beyond just the World Cup. "We had over 50 players from 10 countries representing…

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those…

Caitlyn Jenner Posts Were Read 6 Times as Often as Stories About Sepp Blatter


Data company reviewed the analytics it regularly tracks for 350 publisher clients—including Condé Nast Digital, The Atlantic, Reuters and Mashable—to compare who had the bigger buzz week, Caitlyn Jenner…

Budweiser's Twitter Mentions Jumped 525% After FIFA's Sepp Blatter Quit

Call it the John Oliver effect

Amobee Brand Intelligence today tracked four major brand sponsors of FIFA—world soccer's embattled governing body—on Twitter during the hour before its president, Sepp Blatter, resigned in disgrace and the hour after…