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Topic: Fiat

NBCU's New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Collaborating with advertisers

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it…

Here Are 9 Intriguing Stats That Show the Digital Impact of Pope Francis' U.S. Visit

Big buzz for Fiat, but #pizzapope impact is yet to be seen

There have been nearly 1.8 million tweets about Pope Francis in the last day, according to digital advertising player and data specialist Amobee Brand Intelligence. No small number of them have…

Fox Sports Will Guarantee Views in New Branded-Content Distribution Program

Across Facebook, YouTube and even TV

Today Fox Sports will announce a new initiative called Fox Sports Engage, a multiplatform branded-content distribution program that aims to give advertisers a wider audience. Fox Sports Engage will distribute branded…

Brands Tap Into the Growing Fervor Around the U.S. Women's World Cup Run

Coke goes patriotic, Seahawks get funny

The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final. And while only a modest number of brands were…

MTV Star 'Big Black' Boykin Pitches 'Big' New Car in Goofy Videos for Fiat

Not a tiny man, not the usual tiny car

Chris "Big Black" Boykin holds Guinness World Records for eating five powdered donuts in three minutes and eating three bananas in one minute. Now comes his latest accomplishment—making the Fiat…

Chrysler Is Putting Its Digital Agency Under Review

SapientNitro has handled the business since 2010

Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process. For now it remains unclear if the automaker is using a consultant, which agencies could be…

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart

Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800%

The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia

Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we…

Fiat Chrysler Will Have 3 Ads in the Super Bowl

High-profile advertiser returns in a big way

Fiat Chrysler, one of the Super Bowl's perennially attention-grabbing advertisers, is returning to this year's Big Game with multiple spots featuring its family of auto brands.  While it's unclear how splashy…

Which Brands Boomed and Which Ones Busted in Social Media This Year?

Fiat scores while American Airlines nosedives

Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year. A new look into data compiled…

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