Topic: Felix & Lamberti
Type
Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?
Liabilities galore
You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…
Ad of the Day: Nivea
Why the brand ambushed innocent people and made them feel unbearable stress
It's not usually the role of advertising to make people experience extreme discomfort. But it works pretty well in this Nivea stunt from Germany—a clever if highly sadistic bit of…
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