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Topic: Felix & Lamberti

Type
Prankvertising: Are Outrageous Marketing Stunts Worth the Risks? Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

April 1, 2013, 10:57 PM EDT

Ad of the Day: Nivea Why the brand ambushed innocent people and made them feel unbearable stress

It's not usually the role of advertising to make people experience extreme discomfort. But it works pretty well in this Nivea stunt from Germany—a clever if highly sadistic bit of…

February 14, 2013, 12:25 PM EST

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