Topic: Fedex
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
IDEA: Four ads—with talking turtles, worker ants, mythical dwarf-like creatures and reptilian humanoids—all packed into one 30-second ad? You're going to need some bubble wrap for that. Yet BBDO in…
Specs Who Christoph Becker, global chief executive officer, chief creative officer, Gyro What B-to-b integrated marketing agency Where Gyro offices, New York Gyro may be one of the biggest business-to-business advertising agencies, but it…
If Alice Cooper has taught us anything—which is highly debatable, I'll admit—it's that freaky, leather-clad rockers with reputations for raising hell really just want to play golf. So you have…
With more than 60 commercials airing during ever Super Bowl, it only makes sense that some good ones occasionally get lost in the shuffle. So, as we gear up for…
GENESIS: BBDO's new brand campaign for FedEx explains some of what the company does beyond basic shipping. One recent spot looked at its medical solutions—for example, how it can transport…
Are you a goose in Canada who needs to send a hockey stick to a puppy in Florida? Worry not. FedEx has you covered. The charming spot below, from BBDO Toronto,…
Like it or not, there's life in the undead yet. Zombies are refusing to go quietly in pop culture, and so, of course, the same is true in advertising. In this…
Golf clubs, among a certain segment of the population, are literally the most precious cargo imaginable. Is FedEx reliable enough to handle them? A pair of new BBDO spots (tied…
Federal Express's 1981 "Fast Talker" spot from Ally & Gargano, starring John Moschitta, is one of the best-loved commercials of all time. Now, Moschitta is back, but he's backing a…
