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Topic: Fedex

FedEx Can Help Your Micro-Business, No Matter How Patently Ridiculous It Is

Comical new spots from BBDO

No matter how absurd your small business has become, FedEx wants to help streamline it. BBDO New York is out with a handful of amusing new ads pitching the ways its…

Rent the Runway CEO Tells SXSW: 'We Need to Put UPS and FedEx Out of Business'

Future of e-commerce may depend on delivery upstarts

Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd…

NFL Brand Partners Kick Off PR Initiatives

Emphasis on content, social media, events

As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR…

Uber's Delivery Play Shows Logistic Brands Are Under Attack

UPS and FedEx see tech encroachments

The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector. Amazon delivery drones are seemingly on the horizon, and Google is pitching same-day delivery in…

Pulpo Media Debuts Data Platform for Hispanic Advertisers

Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

U.S. Post Office Ads Have Never Really Delivered the Goods

It might be time to get serious

It’s easy to poke fun at the poor post office these days. The service started by Benjamin Franklin in 1775 lost $5 billion this year—the seventh year of red ink…

Where 12 Huge Brands' Display Ads Are Dominating the Site [Updated]

Data on GM, McDonald's, Amazon, Pepsi and more

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest…

Greg Hahn Rises to Creative Chief at BBDO N.Y.

Lubars once again taps an insider for the role

As he did previously, David Lubars, BBBO's North American chairman and chief creative officer, found his New York creative chief internally. Greg Hahn, an executive creative director in the New York…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

Vote for the Best and Worst Brand Extensions

Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

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