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Topic: Federated Media

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IAB to Rally Industry Against Bogus Publishers and Bots Forming task force led by John Battelle and Penry Price

The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium’s reputation takes any more of a beating. As chronicled…

April 22, 2013, 12:02 AM EDT

Federated Media CEO Deanna Brown to Depart Founder and Chairman John Battelle to step back into role

In a shakeup at Federated Media Publishing, CEO Deanna Brown announced today that she'll be departing the company, leaving current executive chairman and former CEO John Battelle to return to…

February 28, 2013, 3:47 PM EST

NewFronts Returning With Packed Lineup 18 events planned over five-day span; NBCU out, CBS, Zynga in

If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans.…

February 1, 2013, 10:00 AM EST

Federated Media Shutters Standard Direct Sales Business Company to focus on programmatic buying, native ads

In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e., the division charged with selling standard display…

November 8, 2012, 8:00 PM EST

San Francisco Tech Scene Opens Its Doors for Innovation Month John Battelle aims to blow the typical tech conference inside out

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea…

October 10, 2012, 3:30 PM EDT

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