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Topic: FDA

'Food Babe' Debacle Underscores Crisis of Credibility Surrounding What We Eat

Who will consumers trust—bloggers or brands?

Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog…

Alan Cumming Shows You Suggestive Things to Do Besides Sex in Ad Targeting the FDA

Rips new abstinence rule for gay men donating blood

Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the Food and Drug Adminstration's rules around donating blood. At issue is a recent revision…

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a…

FDA Moves to Regulate E-Cigarettes

No sales to minors, health warnings, no free samples

E-cigarettes are about to become a regulated product. The Food and Drug Administration is set to propose a regulatory plan Thursday that will also put some restrictions on the sale…

Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola

Supreme Court to decide if juice label was misleading

The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market…

Lawmakers Pressure the FDA to Regulate E-Cigs With New Report

Marketers accused of targeting kids and teens

A group of 11 Democratic lawmakers in Congress are hoping their new report on e-cigarette marketing will motivate the Food and Drug Administration to move quickly to regulate e-cigarettes the…

Senators Introduce Bill to Limit E-Cigarette Marketing to Kids and Teens

No Joe Camel

Worried that e-cigarettes are taking the same marketing path as conventional cigarettes, a group of Democratic senators introduced legislation today that would prohibit the marketing of them to children and…

Lawmakers to FDA: Regulate E-Cigarettes

Presentation compares cigarette and e-cigarette ads to make the case

In its heyday, cigarettes were one of the biggest advertising categories. That's just what a growing number of policymakers fear will happen with electronic cigarettes. Hoping to convince the Food and…

Feds Abandon Graphic Cigarette Warning Labels [Updated]

FDA to research a new approach

The Food and Drug Administration is backing down from its controversial cigarette warning labels that landed it in court on First Amendment grounds, according to an Associated Press report.  Instead of…

Draftfcb Lands 2 FDA Assignments

Part of new anti-smoking initiative

The New York office of Draftfcb has won two Food and Drug Administration assignments that are part of the FDA’s new initiative to keep teens from trying tobacco products and…

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