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FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a…

August 14, 2014, 12:17 PM EDT

FDA Moves to Regulate E-Cigarettes No sales to minors, health warnings, no free samples

E-cigarettes are about to become a regulated product. The Food and Drug Administration is set to propose a regulatory plan Thursday that will also put some restrictions on the sale…

April 24, 2014, 9:15 AM EDT

Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola Supreme Court to decide if juice label was misleading

The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market…

April 17, 2014, 5:35 PM EDT

Lawmakers Pressure the FDA to Regulate E-Cigs With New Report Marketers accused of targeting kids and teens

A group of 11 Democratic lawmakers in Congress are hoping their new report on e-cigarette marketing will motivate the Food and Drug Administration to move quickly to regulate e-cigarettes the…

April 14, 2014, 4:06 PM EDT

Senators Introduce Bill to Limit E-Cigarette Marketing to Kids and Teens No Joe Camel

Worried that e-cigarettes are taking the same marketing path as conventional cigarettes, a group of Democratic senators introduced legislation today that would prohibit the marketing of them to children and…

February 26, 2014, 1:59 PM EST

Lawmakers to FDA: Regulate E-Cigarettes Presentation compares cigarette and e-cigarette ads to make the case

In its heyday, cigarettes were one of the biggest advertising categories. That's just what a growing number of policymakers fear will happen with electronic cigarettes. Hoping to convince the Food and…

November 4, 2013, 4:55 PM EST

Feds Abandon Graphic Cigarette Warning Labels [Updated] FDA to research a new approach

The Food and Drug Administration is backing down from its controversial cigarette warning labels that landed it in court on First Amendment grounds, according to an Associated Press report.  Instead of…

March 20, 2013, 12:33 PM EDT

Draftfcb Lands 2 FDA Assignments Part of new anti-smoking initiative

The New York office of Draftfcb has won two Food and Drug Administration assignments that are part of the FDA’s new initiative to keep teens from trying tobacco products and…

January 15, 2013, 10:00 AM EST

FDA Picks 6 Agencies to Handle Anti-Tobacco Ads Will spend as much as $390 million over 5 years

The FDA has picked six agencies to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process…

September 27, 2012, 2:49 PM EDT

Feds Strike Out on Cigarette Warning Labels Court of Appeals rules that 'mini billboards' violate free speech; Supreme Court could be next

The federal government's proposal to force tobacco manufacturers to place 36 graphic cigarette warning labels on the top half of the front and back of all cigarette packages was struck…

August 24, 2012, 4:01 PM EDT

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