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Topic: Father's Day

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns Manly marketers home in on digital

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel…

June 12, 2014, 4:16 PM EDT

Dove's New Ad Shows What Dads Really Do Besides resenting gender stereotypes

Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling…

June 8, 2014, 8:29 PM EDT

Adweek's Top 5 Commercials of the Week: June 1-6 Brands lace up their boots for the World Cup

If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other…

June 6, 2014, 8:24 AM EDT

Ad of the Day: WestJet Surprises a Hardworking Dad With the Sweetest Gift for Father's Day Impeccable customer service

Even on Father's Day, advertising has plenty of fun at Dad's expense. But Canadian airline WestJet has just raised the bar with a Father's Day ad that captures everything we…

June 5, 2014, 11:40 AM EDT

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position…

June 3, 2014, 10:21 AM EDT

Combat Gent Calls Out 'Dad Jean' Offenders via Social Campaign E-commerce player looks to drive sales

Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The…

June 3, 2014, 6:00 AM EDT

Fruit of the Loom Turns GIFs Into Father’s Day Gifts Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

May 29, 2014, 5:07 PM EDT

How Nascar Plans to 'Own' Father's Day New campaign builds on brand's multi-generational legacy

The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.  Family is a…

May 13, 2014, 9:42 AM EDT

5 Agency Fathers and the Sons Who Followed Them into the Ad Biz From Mad Men to digital integration, creativity spans generations

Whether it’s those who can remember the era of the real Mad Men—or their kids, who only relate to that version of advertising as an AMC soap opera and Banana…

June 15, 2012, 2:16 PM EDT

Handmade to Measure The economy remains shaky, but the bespoke business is looking sharp

On the gritty industrial streets of Chicago’s West Side, 1220 West Van Buren rises from a rust-stained sidewalk beside a filling station. The gilt hotels and oak-paneled clubs of The…

June 12, 2012, 12:04 AM EDT

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