Topic: fast-food

McDonald's Elevates Ads to Pop Culture Icons How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

June 8, 2014, 8:16 PM EDT

Taco Bell's Digital Guacamole Dips heartily into social to debut new appetizers

Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items. It combines a hearty mix…

December 20, 2012, 3:02 PM EST

First Mover: Russ Klein Arby's CMO has to figure out fast food's future when consumers are hungry for freshness

Talk about the brand relaunch Arby’s is getting ready to start. I characterize it as a “rolling thunder” of activity since we’re setting a lot of things into motion while working…

March 20, 2012, 12:00 AM EDT