Topic: fast-food
Type
Taco Bell's Digital Guacamole
Dips heartily into social to debut new appetizers
Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items. It combines a hearty mix…
First Mover: Russ Klein
Arby's CMO has to figure out fast food's future when consumers are hungry for freshness
Talk about the brand relaunch Arby’s is getting ready to start. I characterize it as a “rolling thunder” of activity since we’re setting a lot of things into motion while working…
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