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Topic: fast-food

McDonald's Elevates Ads to Pop Culture Icons

How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

Taco Bell's Digital Guacamole

Dips heartily into social to debut new appetizers

Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items. It combines a hearty mix…

First Mover: Russ Klein

Arby's CMO has to figure out fast food's future when consumers are hungry for freshness

Talk about the brand relaunch Arby’s is getting ready to start. I characterize it as a “rolling thunder” of activity since we’re setting a lot of things into motion while working…

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