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Topic: Fast Food

As the McDonald’s vs. Taco Bell Breakfast War Rages On, More Brands Join the Fight

Dunkin' Donuts, Starbucks and Carl's Jr. work on innovations of their own

Free breakfast. It's the latest marketing strategy two fast-food giants are wielding in what has been dubbed "the breakfast war." The stakes are high—fast-food breakfast sales last year rang up $34.5…

Ad of the Day: Burger King Is Letting a Live Chicken Determine Who Gets Chicken Fries

Gloria chooses which towns will eat her own kind

At Burger King, a hen named Gloria tops the pecking order when it comes to deciding which restaurant will serve Chicken Fries. In an unusual marketing stunt designed to get tongues…

McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor

Wooing a new generation

In 1940, Richard and Maurice McDonald started a BBQ joint in San Bernardino, Calif. It took eight years for the rookie restaurant to develop its brand and switch focus exclusively…

Burger King Surprised Apartment Hunters With One Whopper of a Kitchen Upgrade

A fully staffed restaurant, just for you

If you're apartment hunting for a three bedroom/two bath/one Burger King, this might be the spot for you. Spanish agency La Despensa equipped a tasty pad in downtown Madrid with a…

Arby's Forgot to Feature Pepsi in an Ad, but This Apology More Than Makes Up for It

An obligation sparked an opportunity

Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year. The roast beef chain's deal with the…

Has Science Finally Created a Veggie Burger You'd Mistake for the Real Thing?

If it bleeds, we can grill it

If it looks like a burger, tastes like a burger and bleeds like a burger, it has to be a burger, right? Not really. Enter the Impossible Burger, a veggie…

Burger King's CMO on the Brand's Hits and Misses in Social

More about Chicken Fries, less about Billy Eichner

Insiders say fast-food marketing is a blood sport, and Burger King and its CMO Eric Hirschhorn are in the thick of it. Just ask Billy Eichner. On Oct. 12, the…

Organic Food Snobs Are Unknowingly Fed McDonald's, and They're Lovin' It

In unofficial prank, experts can't tell the difference

You probably have a few friends so opinionated about the sourcing and quality of their food, part of you wants to test whether they'd really know the difference between crap…

White Castle Is NYC's Cleanest Food Chain

But IHOP comes in last

When it comes to choosing fast food, cleanliness is a major factor. Recently, the blog I Quant NY took a closer look at New York City's restaurant inspection data and…

Subway Rolls Out Mobile Payments to All 26,000 U.S. Locations

Restaurant chain partners with Softcard

There's now an easier way to eat fresh. Subway rolled out a wider release of its mobile payment partnership with Softcard (formerly Isis Wallet) today, bringing the service to all of…

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