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Topic: Fast Food

Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

Brand is into defying expectations these days

For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight…

Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

It's less of a talk than a mumble, though

KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy…

Denny's Offers to Partner With Burger King, Since McDonald's Is Being a McChicken

The continuing quest for a hybrid hamburger

For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars. Last night, Denny's blitzed its Twitter, Facebook and Instagram accounts…

McDonald's Wouldn't Create the McWhopper, So I Did, and It's an Abomination

What happened when we called Burger King's bluff

As a wise Jeff Goldblum once put it, we were so busy wondering if we could, we didn't ask if we should. Well I'm here to tell you: No. No we…

5 Bizarre and Innovative Digital Stunts by Fast-Food Brands

Blurring the line between marketing and weird

In terms of building online buzz, fast-food marketers have tried some seriously strange tactics in recent years. While challenged by slumping sales and increasingly competitive fast-casual restaurants, fast-food brands lead the…

Here Are 5 Tips for Making McDonald's a 'Modern, Progressive' Burger Brand

Experts have suggestions for new Global CMO

McDonald's hasn't been lovin' it for some time. Sales are sliding, revenue is down, and fast-casual chains are booming. Its image needs a major refresh. Which is why the fast-food…

How Food Brands Can Nail Instagram

It's all about showing some personality

With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands. A review of more than 8 million food…

The 4 Most Interesting Things You'll Learn From KFC's Oddly Educational 'Hall of Colonels'

Gunfighter, ferryman, amateur OB/GYN

Whether or not KFC's resurrection of Colonel Sanders achieves its goal of putting a sales dent in potent rivals like Chick-fil-A, the campaign is at least reminding America what a…

As the McDonald’s vs. Taco Bell Breakfast War Rages On, More Brands Join the Fight

Dunkin' Donuts, Starbucks and Carl's Jr. work on innovations of their own

Free breakfast. It's the latest marketing strategy two fast-food giants are wielding in what has been dubbed "the breakfast war." The stakes are high—fast-food breakfast sales last year rang up $34.5…

Ad of the Day: Burger King Is Letting a Live Chicken Determine Who Gets Chicken Fries

Gloria chooses which towns will eat her own kind

At Burger King, a hen named Gloria tops the pecking order when it comes to deciding which restaurant will serve Chicken Fries. In an unusual marketing stunt designed to get tongues…

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