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Topic: Fast Food

Arby's Will Offer a Meatless Menu on Leap Day, but It's Basically Just Trolling Vegetarians

Empty sandwiches, full price

Arby's has found yet another way to talk about its meat—this time by getting rid of it. On Leap Day, Feb. 29, the protein-proud fast-food chain will offer "vegetarian" menu options,…

Can McDonald's Keep Its Mojo After the All-Day-Breakfast Hype Fades?

Restaurant analysts weigh in

Consumers are lovin' McDonald's all-day breakfast, to the tune of surging sales for the brand, but how long can the party last? The effort, which included a social media-themed ad campaign…

The Ads That Rekindled America's Craving for Arby's

Fallon's spots are funny, smart and massively meaty

About two years ago, Arby's decided it was ready to try something new. The fast food chain was too far below the radar in a highly competitive field that often…

How In-N-Out Became the Small Burger Chain With the Massive Following

Postwar California drive-thru is the best in the West

Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don't even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino…

Who Needs McDonald's? Burger King Says It Will Partner With 4 Other Chains on Peace Day

Denny's and others pick up where McWhopper left off

Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the McWhopper void. Denny's may be…

Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

Brand is into defying expectations these days

For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight…

Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

It's less of a talk than a mumble, though

KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy…

Denny's Offers to Partner With Burger King, Since McDonald's Is Being a McChicken

The continuing quest for a hybrid hamburger

For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars. Last night, Denny's blitzed its Twitter, Facebook and Instagram accounts…

McDonald's Wouldn't Create the McWhopper, So I Did, and It's an Abomination

What happened when we called Burger King's bluff

As a wise Jeff Goldblum once put it, we were so busy wondering if we could, we didn't ask if we should. Well I'm here to tell you: No. No we…

5 Bizarre and Innovative Digital Stunts by Fast-Food Brands

Blurring the line between marketing and weird

In terms of building online buzz, fast-food marketers have tried some seriously strange tactics in recent years. While challenged by slumping sales and increasingly competitive fast-casual restaurants, fast-food brands lead the…

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