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Romney's Guy: No Apologies Mitt's creative director Jim Ferguson on the thrills of being on the campaign trail

Jim Ferguson has a newfound appreciation for the rigors of presidential politics, having just spent a year as a full-time creative director on Mitt Romney’s campaign. Along the way, the…

November 20, 2012, 12:02 AM EST

Brands Need a New Way of Thinking It's time for a more sophisticated, integrated approach to multicultural marketing

It’s a statistical fact that, given the double-digit population growth of Latinos and Asians in the U.S., non-Hispanic whites will almost certainly become a minority population by 2050. And if…

November 13, 2012, 12:12 AM EST

Fast Chat: Åsk Wäppling The legendary ad blogger on Instagram creatives, brands riding the Reddit wave, and how agencies can save themselves

Åsk Wäppling was blogging about advertising long before most people were blogging about anything. She started what is now Adland.tv back in April 1996. In the 16 and a half…

October 25, 2012, 1:00 PM EDT

Going Clubbing With Cole Haan Why the 84-year-old fashion label decided to go digital and downtown

It’s a good thing that Cole Haan footwear comes with Nike’s comfy Air cushioning, because Ivan Wicksteed has been on his toes lately. Since taking over as CMO nearly a…

October 2, 2012, 6:24 AM EDT

Preparing for the Political Ad Push Some campaign spots bumped for PACs as the battle for TV ad inventory heats up

Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at…

September 19, 2012, 6:41 AM EDT

Jason Spero: Mobile Evangelist Google's head of sales and strategy on why businesses' mobile websites are behind the curve

Google’s mobile ad business is going gangbusters. In 2011, the company’s share of U.S. mobile ad revenue was 51.7 percent or $750 million, according to eMarketer. It leads mobile display…

February 14, 2012, 6:26 AM EST

Neil Cavuto Wants Your Business Despite soft ratings, the svp of Fox Business Network and FNC remains confident he can best rivals

Neil Cavuto is in a unique position. As senior vice president for Fox News Channel and its ratings-challenged sibling network, Fox Business Network, Cavuto is in a position to see…

February 7, 2012, 6:29 AM EST

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