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Topic: Fashion

Digital Natives Are Getting Front Row Seats at Fashion Shows

No longer just a print world

Scan the most coveted seats of any hot Fashion Week show and you’re likely to see a similar mix of characters. There’s the fashion editor scowling from behind oversized sunglasses,…

Dr. Martens Stands for Nonconformity, but Mostly for Selling Lots of Shoes

New ad reeks of try-hard marketing cool

I can't stand it! As soon as you run around telling anyone who'll listen that you're hip, subversive and rebellious, you're not. Especially if you do it in a commercial…

Kelly Cutrone Rips Dove Campaign, Says Consumers Want the Skinny Look

'It doesn't make me want to buy Dove'

Dove's "Real Beauty" campaign doesn't have many vocal critics, but here's one: Kelly Cutrone, founder of fashion PR firm People's Revolution and star of The Hills, The City and Kell…

Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won't Remember Anyway

New 'Stars on the Rise'

Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the…

Polyvore Uses Social Engagement to Grow Indie Brands

Designer Collective driving sales

Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.…

H&M Winning Raves for Having a Normal-Looking Woman Model Its Beachwear

Jennie Runk gets starring role

It would be nice if we didn't live in a world where this is considered news, but for better or worse, it is. H&M has selected a swimwear model who…

Ad of the Day: H&M

Beyoncé kicks ass, and drinks no Pepsi, in this 90-second beach party

A fashion ad featuring Beyoncé as Beyoncé writhing around in a bikini on a tropical beach? Obvious, maybe. Genius, nonetheless. This is H&M's perfectly simple new ad, starring Ms. Carter, as…

Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins

Based on study by Digitas and Curalate

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…

Anti-Anorexia Ads Imagine If Real Women Looked Like Fashion Illustrations

Another sketch-based campaign from Brazil

In keeping with current trends, Brazilian modeling agency Star Models is using illustrations to address body image issues. But its effort is more grim and cautionary than Dove's hotly debated…

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire

Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…

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