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Topic: Fashion

Gucci Tries 'Pinnable' Banner Ads Clicking reveals larger ad images to share on Pinterest

Here's a new definition for wasting time: pinning Gucci ads online. The marketer has begun sticking "Pin it" buttons on its fall/winter 2012 Web banners. Clicking through reveals larger ad…

October 11, 2012, 12:02 PM EDT

Going Clubbing With Cole Haan Why the 84-year-old fashion label decided to go digital and downtown

It’s a good thing that Cole Haan footwear comes with Nike’s comfy Air cushioning, because Ivan Wicksteed has been on his toes lately. Since taking over as CMO nearly a…

October 2, 2012, 6:24 AM EDT

Ad of the Day: H&M Lana Del Rey sings 'Blue Velvet' in the fashion chain's Lynchian music video

Whatever else you can say about H&M, it doesn't skimp on its celebrity endorsers. Last winter, on the Super Bowl, it went with David Beckham in his underwear—an obvious choice…

October 1, 2012, 10:20 AM EDT

Fashion (Week) Forward 'Adweek' turns its lens on media guys during New York's annual bacchanal of chic

Summer may have just ended, but fashionistas and designers alike are already gearing up for the return of warm weather.  Some of the biggest names in fashion hit runaways from…

September 24, 2012, 12:00 AM EDT

'Lucky' Publishes SIP, 'The Lucky Style Guide' Newsstand-only mag is more styling than shopping

Lucky, which has existed to tell stylistas what to buy, will now attempt to tell them what to do with their fashion finds with its first special-interest publication, The Ultimate Style…

September 20, 2012, 8:53 PM EDT

'Harper's Bazaar' Lauches E-Commerce Platform ShopBazaar sells a curated selection of designer goods

This morning, Harper’s Bazaar editor in chief Glenda Bailey took a break from the madness of fashion week to unveil ShopBazaar, the magazine’s new e-commerce platform (and brainchild of publisher…

September 12, 2012, 1:15 PM EDT

Ballantine's Whisky Pioneers World's First Internet-Enabled T-Shirt If you want it, they'll make it

Using a T-shirt to access the Internet sounds pretty far out to me. C'mon, that's as unlikely as being able to (what's the cool word all the kids use?) surf…

August 31, 2012, 8:55 AM EDT

Sally Singer Ends Grungy Reign at 'T' Title has struggled to grow ads, despite luxury boom

Two years after leaving Vogue to run the New York Times’ style magazine, T editor in chief Sally Singer's tenure has come to an end. The Times confirmed Singer is planning to…

August 28, 2012, 8:36 PM EDT

Louis Vuitton Plays Spot the Difference in Pair of 60-Second Ads Can you see the discrepancies in Yayoi Kusama spots?

Fashion's not my thing. I own two pairs of pants, both tan corduroys. And I'm hopeless when it comes to Spot the Difference games. As a kid, I'd squint at…

August 28, 2012, 9:18 AM EDT

Condé Nast Releases 'Fashion Hazard' iOS Game Arcade-style app lets users practice runway skills

Condé Nast might be best known for its glossy mags, but did you know that the publisher also has a digital media incubator? Since its inception in 2011, Condé’s Interactive Product…

August 15, 2012, 9:18 PM EDT

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