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Topic: Fashion

Polyvore Uses Social Engagement to Grow Indie Brands

Designer Collective driving sales

Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.…

Ad of the Day: H&M

Beyoncé kicks ass, and drinks no Pepsi, in this 90-second beach party

A fashion ad featuring Beyoncé as Beyoncé writhing around in a bikini on a tropical beach? Obvious, maybe. Genius, nonetheless. This is H&M's perfectly simple new ad, starring Ms. Carter, as…

Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins

Based on study by Digitas and Curalate

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire

Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…

Nordstrom Launches First Work From Mekanism

Fashion retailer hires outside agency for 'Youphoria'

There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom. Stop and think, and you might…

Ad of the Day: Prada

French love triangles never felt so good as in Wes Anderson and Roman Coppola's delightful short film

High-fashion ads shot by celebrity directors usually amount to little more than pretentious, narrative-starved ad-sturbation. Prada, though, often delivers something more, something refreshing for the category—a cool sense of style…

Redbook Redesign Puts Focus on Fashion, Beauty, Shopping

Say goodbye to Crock-Pot recipes

Redbook, which has tried to break itself away from the women's magazine pack by aiming at young, married moms, has now decided that those women would like fewer parenting tips…

Carine Roitfeld Talks About Leaving Condé Nast

The former Vogue Paris editor on her newest obsessions

Carine Roitfeld hasn’t slowed down since ending her decade-long editorship of Vogue Paris last year. She launched the magazine CR Fashion Book, collaborated with MAC on a cosmetics collection, was…

Gucci Wins Battle of Dresses at the Oscars, Thanks to Jennifer Garner

Oscar de la Renta, Prada also get buzz

The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media. Amy Adams and her Oscar de la…

Ad of the Day: Diet Coke

Marc Jacobs pulls double duty as the brand's new creative director and ad star

Sartorial trends come and go, but in the fashion world, Diet Coke has always been a favorite. (In fact, it's the only liquid that legendary Chanel designer Karl Lagerfeld will…

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