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Topic: Fashion

Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won't Remember Anyway New 'Stars on the Rise'

Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the…

July 23, 2013, 12:01 PM EDT

Polyvore Uses Social Engagement to Grow Indie Brands Designer Collective driving sales

Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.…

May 16, 2013, 1:54 PM EDT

H&M Winning Raves for Having a Normal-Looking Woman Model Its Beachwear Jennie Runk gets starring role

It would be nice if we didn't live in a world where this is considered news, but for better or worse, it is. H&M has selected a swimwear model who…

May 7, 2013, 1:12 PM EDT

Ad of the Day: H&M Beyoncé kicks ass, and drinks no Pepsi, in this 90-second beach party

A fashion ad featuring Beyoncé as Beyoncé writhing around in a bikini on a tropical beach? Obvious, maybe. Genius, nonetheless. This is H&M's perfectly simple new ad, starring Ms. Carter, as…

April 30, 2013, 12:50 PM EDT

Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins Based on study by Digitas and Curalate

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…

April 30, 2013, 12:48 AM EDT

Anti-Anorexia Ads Imagine If Real Women Looked Like Fashion Illustrations Another sketch-based campaign from Brazil

In keeping with current trends, Brazilian modeling agency Star Models is using illustrations to address body image issues. But its effort is more grim and cautionary than Dove's hotly debated…

April 22, 2013, 12:12 PM EDT

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…

April 14, 2013, 11:05 PM EDT

Nordstrom Launches First Work From Mekanism Fashion retailer hires outside agency for 'Youphoria'

There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom. Stop and think, and you might…

April 9, 2013, 9:03 AM EDT

Ad of the Day: Prada French love triangles never felt so good as in Wes Anderson and Roman Coppola's delightful short film

High-fashion ads shot by celebrity directors usually amount to little more than pretentious, narrative-starved ad-sturbation. Prada, though, often delivers something more, something refreshing for the category—a cool sense of style…

March 27, 2013, 1:15 PM EDT

Three's Company in Wes Anderson and Roman Coppola's New Prada Short Film Trio of Candy L'Eau teasers

From flatulence to fancy perfume, I've had a fragrant week at AdFreak. Prada has commissioned a short film by Wes Anderson and Roman Coppola to tout its Candy L'Eau scent.…

March 22, 2013, 2:02 PM EDT

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