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Topic: Fashion

Fashion Bloggers See a Missed Opportunity to Monetize Instagram Posts

Why aren’t links allowed?

In the coming weeks, Instagram will start rolling out its first ads in the form of promoted posts within members’ feeds. But numerous marketers maintain that the service is still…

W Targets Emerging Markets With Global Style Guide

Issue introduces consumers to history of luxury brands

This month, W magazine is extending its reach with the debut of its first Global Style Guide, a special edition publication that will be distributed internationally in hopes of reaching…

Allure Rolls Out Mobile-Optimized Site

5,000-plus product reviews will be searchable on smartphones

Beauty magazine Allure is rolling out a mobile site today that lets users sift through its 5,000-plus reviews while on the go—and should prove especially useful for point of purchase…

Coke Debuts High-End Fashion Line Inspired by Old Branded Clothing

Partners with vintage-minded designer Dr. Romanelli

Coke is launching a fashion line dedicated to its iconic brand heritage, partnering with vintage-minded designer Dr. Romanelli—aka DRx. Per the Atlanta-based soda giant, Romanelli's 200-piece "Coca-Cola by DRx" collection was…

Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody

Even odder than the original?

Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly…

Social Media Usage Swells at New York Fashion Week

Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…

Tom and Gisele Strut and Sing Their Way Through Their Latest Ads

New spots for UGG, H&M

It's a good week to be the Bündchen-Brady offspring. Their already-considerable trust funds likely just got even fatter, as their telegenic, brand-bait parents—that would be supermodel Gisele and football star…

A Stylish New Magazine Mixes Food and Fashion

Cherry Bombe is run by Harper's Bazaar alums

Specs Who Editorial director Kerry Diamond (l.) and creative director Claudia Wu What Niche food magazine Where New York offices Food and fashion haven’t always had the best of relationships. But these days, fashion…

Digital Natives Are Getting Front Row Seats at Fashion Shows

No longer just a print world

Scan the most coveted seats of any hot Fashion Week show and you’re likely to see a similar mix of characters. There’s the fashion editor scowling from behind oversized sunglasses,…

Dr. Martens Stands for Nonconformity, but Mostly for Selling Lots of Shoes

New ad reeks of try-hard marketing cool

I can't stand it! As soon as you run around telling anyone who'll listen that you're hip, subversive and rebellious, you're not. Especially if you do it in a commercial…

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