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Topic: Fashion

Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins Based on study by Digitas and Curalate

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…

April 30, 2013, 12:48 AM EDT

Anti-Anorexia Ads Imagine If Real Women Looked Like Fashion Illustrations Another sketch-based campaign from Brazil

In keeping with current trends, Brazilian modeling agency Star Models is using illustrations to address body image issues. But its effort is more grim and cautionary than Dove's hotly debated…

April 22, 2013, 12:12 PM EDT

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…

April 14, 2013, 11:05 PM EDT

Nordstrom Launches First Work From Mekanism Fashion retailer hires outside agency for 'Youphoria'

There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom. Stop and think, and you might…

April 9, 2013, 9:03 AM EDT

Ad of the Day: Prada French love triangles never felt so good as in Wes Anderson and Roman Coppola's delightful short film

High-fashion ads shot by celebrity directors usually amount to little more than pretentious, narrative-starved ad-sturbation. Prada, though, often delivers something more, something refreshing for the category—a cool sense of style…

March 27, 2013, 1:15 PM EDT

Three's Company in Wes Anderson and Roman Coppola's New Prada Short Film Trio of Candy L'Eau teasers

From flatulence to fancy perfume, I've had a fragrant week at AdFreak. Prada has commissioned a short film by Wes Anderson and Roman Coppola to tout its Candy L'Eau scent.…

March 22, 2013, 2:02 PM EDT

Dita Von Teese Models an Incredible 3-D Printed Gown Design based on the Fibonacci sequence

It shouldn't really count as news when Dita Von Teese models something, but she recently showed off a 3-D printed nylon gown based on the Fibonacci sequence, which is cool…

March 13, 2013, 11:25 AM EDT

Redbook Redesign Puts Focus on Fashion, Beauty, Shopping Say goodbye to Crock-Pot recipes

Redbook, which has tried to break itself away from the women's magazine pack by aiming at young, married moms, has now decided that those women would like fewer parenting tips…

March 5, 2013, 1:49 PM EST

Carine Roitfeld Talks About Leaving Condé Nast The former Vogue Paris editor on her newest obsessions

Carine Roitfeld hasn’t slowed down since ending her decade-long editorship of Vogue Paris last year. She launched the magazine CR Fashion Book, collaborated with MAC on a cosmetics collection, was…

February 26, 2013, 6:15 AM EST

DKNY Accused of Stealing Hundreds of Images From NYC Photographer Brandon Stanton cries foul

A New York photographer claims that DKNY is using hundreds of his photos in international store displays without his permission. Brandon Stanton, creator of the Humans of New York photo…

February 25, 2013, 11:22 AM EST

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