Topic: Fashion

How Cartier’s Love Bracelet Went From '70s Status Symbol to a Millennial Must-Have

Kylie Jenner wears 5 at a time

Hospital emergency rooms have to keep all sorts of equipment on hand, from defibrillators to occlusive dressings, to deal with any medical crisis. But in New York, where the gurney…

Fashion Brands, Long Focused on Excess, Are Finally Waking Up to Sustainability

Can eco-friendly startups shift industry values?

When Yael Aflalo, founder of buzzy fashion retailer Reformation, experienced first-hand the scale of Chinese pollution, she made a decision. Today, her company has a near-religious focus on reducing waste…

H&M's New Collection Celebrates the Many Looks of Mark Zuckerberg

Gray shirts for all in retailer's April Fools' gag

Mark Zuckerberg is known for having his own sense of style. And that style is very ... gray. It's something the tech wunderkind has even humblebragged about. So it makes…

From Ridgemont High to 'Damn, Daniel,' Vans Is Still Kicking It at 50

The staying power of SoCal's classic skater shoe

One afternoon, a sun-tanned 21-year-old actor named Sean Penn sauntered into the Vans store in Santa Monica, Calif., in search of a pair of comfortable shoes. Penn, who had recently…

94-Year-Old Iris Apfel Is Cooler Than You'll Ever Be, as the New Face of Two Brands

She's into clothing and cars

Iris Apfel is the unlikely but unquestionably perfect new face of not one but two brands right now: Australian fashion label Blue Illusion and the new DS 3 car in…

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Counts L’Oreal and Movado as clients

Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty…

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

This Fashion Photographer's Ridiculous Instagram Selfies Are Brilliant, Subversive Fun

Mike Mellia turns the camera on himself

Selfie projects are a dime a dozen. But Mike Mellia's "A selfie a day keeps the doctor away" series on Instagram rises above the rest with great composition, playful creativity…

This Mother and Daughter Just Made Some Really Strange Yet Hypnotic Sportswear Ads

Mimi Xu, Maily Beyrens try on Björn Borg

DJ/fashionista Mimi Xu and her daughter Maily Beyrens (collectively known as XuBox) star in a series of self-consciously quirky videos promoting fashion brand Björn Borg's SS16 Limited Edition Sport Couture…

Diesel Awkwardly Stuffs Every Online Obsession Into a New Global Ad Campaign

Targeting the 'post-digital generation'

"Our worlds, online and offline, are completely merged. Digital is now more real than reality." That's the not-very-fresh insight behind Diesel's new global ad campaign for its spring/summer 2016 collection,…