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Topic: Fashion

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

Ad of the Day: Pharrell Stars in a Musical Fantasy Drawn From Chanel's History

A short film rich in details, from Karl Lagerfeld

This week, a select group of international jet-setters has descended upon Salzburg, Austria, to attend Chanel's pre-fall 2015 Métiers d’Art fashion show, which takes place today at an 18th century…

Bethany Mota: Great Content Creators Focus on Their Viewers, Not on Stardom

YouTube star shares 5 thoughts on success

Nineteen-year-old Bethany Mota—one of the young women featured in YouTube's star campaign—never thought she would have her own clothing line at Aéropostale or be a guest judge on Project Runway,…

Ad of the Day: Romeo Beckham's 4-Minute Burberry Ad Is Absurd Yet Irresistible

The 12-year-old anchors a holiday musical extravaganza

With Posh Spice and one of the world's most famous footballers as parents, it's no surprise that the Beckham children aren't your average kids. Brooklyn, 15, is currently dating movie…

Beauty Brands Partner With Women's Mags For Girl-Powered Videos

Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

New Electrolux Film Looks at Impact of Technology on Fashion

Eco-friendly materials, wearable tech on display

Digital distributor FilmBuff will handle the distribution of The Next Black, a documentary that chronicles the impact of technology on the fashion world. Produced by Electrolux’s AEG unit and House of Radon,…

Editors Pan Fashion Week’s Smorgasbord of Sponsorships

Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

Top 10 Instagram Videos: Donatella Versace Stays Cool During Ice Bucket Challenge

Fashionably late but still popular

Although the Ice Bucket Challenge has died down, Donatella Versace's Instagram clip of the fashionista taking the plunge was one of the most watched videos this past week. The platinum blonde…

AmEx Uses Bloggers to Take Fashion Week to Social Media

Sharing advice, sketches of fall clothing

Coinciding with New York Fashion Week, American Express is holding its own fashion week event on social media to show off fall fashion looks from top online fashion experts. For the…

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly?

Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

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