Fashion | Adweek Fashion | Adweek
Advertisement

Topic: Fashion

Bethany Mota: Great Content Creators Focus on Their Viewers, Not on Stardom YouTube star shares 5 thoughts on success

Nineteen-year-old Bethany Mota—one of the young women featured in YouTube's star campaign—never thought she would have her own clothing line at Aéropostale or be a guest judge on Project Runway,…

November 13, 2014, 3:51 PM EST

Ad of the Day: Romeo Beckham's 4-Minute Burberry Ad Is Absurd Yet Irresistible The 12-year-old anchors a holiday musical extravaganza

With Posh Spice and one of the world's most famous footballers as parents, it's no surprise that the Beckham children aren't your average kids. Brooklyn, 15, is currently dating movie…

November 5, 2014, 3:10 PM EST

Beauty Brands Partner With Women's Mags For Girl-Powered Videos Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

November 2, 2014, 11:01 PM EST

New Electrolux Film Looks at Impact of Technology on Fashion Eco-friendly materials, wearable tech on display

Digital distributor FilmBuff will handle the distribution of The Next Black, a documentary that chronicles the impact of technology on the fashion world. Produced by Electrolux’s AEG unit and House of Radon,…

October 8, 2014, 3:44 PM EDT

Editors Pan Fashion Week’s Smorgasbord of Sponsorships Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

September 15, 2014, 10:25 PM EDT

Top 10 Instagram Videos: Donatella Versace Stays Cool During Ice Bucket Challenge Fashionably late but still popular

Although the Ice Bucket Challenge has died down, Donatella Versace's Instagram clip of the fashionista taking the plunge was one of the most watched videos this past week. The platinum blonde…

September 5, 2014, 2:34 PM EDT

AmEx Uses Bloggers to Take Fashion Week to Social Media Sharing advice, sketches of fall clothing

Coinciding with New York Fashion Week, American Express is holding its own fashion week event on social media to show off fall fashion looks from top online fashion experts. For the…

September 4, 2014, 1:48 PM EDT

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

Female CEOs Pose for Underwear Ads: A Step Forward or Back for Women in Tech? Dear Kate lookbook causes stir

Is it controversial to be a CEO in your underwear? Many brands have been changing the way they use models in their ads lately. Several have promised not to airbrush models,…

August 25, 2014, 10:33 AM EDT

ModCloth Signs Pledge to Avoid Retouching Photos of its Models Photoshopped images will get 'Truth in Advertising' labels

Ever wish advertisers would just admit when they've airbrushed their models? Online retailer ModCloth promised to do so when it became the first retailer to sign the "Heroes Pledge for Advertisers."…

August 22, 2014, 4:42 PM EDT

Advertisement