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Topic: Fashion

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Counts L’Oreal and Movado as clients

Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty…

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

This Fashion Photographer's Ridiculous Instagram Selfies Are Brilliant, Subversive Fun

Mike Mellia turns the camera on himself

Selfie projects are a dime a dozen. But Mike Mellia's "A selfie a day keeps the doctor away" series on Instagram rises above the rest with great composition, playful creativity…

This Mother and Daughter Just Made Some Really Strange Yet Hypnotic Sportswear Ads

Mimi Xu, Maily Beyrens try on Björn Borg

DJ/fashionista Mimi Xu and her daughter Maily Beyrens (collectively known as XuBox) star in a series of self-consciously quirky videos promoting fashion brand Björn Borg's SS16 Limited Edition Sport Couture…

Diesel Awkwardly Stuffs Every Online Obsession Into a New Global Ad Campaign

Targeting the 'post-digital generation'

"Our worlds, online and offline, are completely merged. Digital is now more real than reality." That's the not-very-fresh insight behind Diesel's new global ad campaign for its spring/summer 2016 collection,…

With Its First Acquisition Since 2008, BBDO Expands Its Focus to Fashion and Luxury

Acquires majority stake in Wednesday Agency Group

BBDO Worldwide made its first foray into the world of high fashion this week by acquiring a majority stake in Wednesday Agency Group. The New York- and London-based company's client roster…

Black Lives Matter in Akoo's Fall Fashion Film, Which Takes a Stand on Racial Violence

T.I.'s label sells more than clothes

Police brutality is a hot-button issue in our nation right now. But despite the current advertising climate of social good projects, most brands have been silent on the subject. T.I.'s…

Infographic: Engaging Content Has Everything to Do With Emotion

New study from AOL finds 8 motivators

As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content…

This Fashion Brand Just Released Its New Lookbook in Google Street View

Take a tour of OneMeth's latest streetwear

If you're a streetwear brand, what better way to show off your fashions than through Google Street View? Clothing label OneMeth has done just that with what it's calling Google Streetwear…

Why the 165-Year-Old Buffalo Check Is 2015's Hot Holiday Pattern

We assembled an entire outfit from it

Technically speaking, it is style No. 5310-402 in the Woolrich middleweight fabric collection, but everybody knows it by its nickname. The story goes that around 1850, a designer at Woolrich's mill…

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