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Topic: Farmers Insurance

Farmers Insurance Freshens Its Logo, Keeping Sunrise and Shield

First change since 1958

Fifty-five years is a good run for any corporate logo, but now Farmers Insurance is replacing its old mark with a new one—keeping several of the original design elements but…

Ad of the Day: Farmers Insurance

J.K. Simmons continues to thrive amid the chaos of RPA's campaign

It's been three years since actor J.K. Simmons (you know, the guy from Law & Order, Spider-Man, Juno, The Closer, I Love You, Man…) first appeared in the role of…

Fox Sells Out Daytona 500

Nascar’s prestigious race a proving ground for new creative

With less than 48 hours before the green flag goes up at the 54th running of the Daytona 500, Fox has sold out the last of its available advertising inventory.…

Does This Farmers Insurance Ad Get Its Physics All Wrong?

Eggheads say yes, agency says no

In case you're laboring under the delusion that advertising is rocket science, a pair of physics teachers want to set you straight. The eggheads—Dale Basler and Rhett Allain, writing in…

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