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Topic: Fantastic Delites

Waiting in Line Goes From Boring to Brutal in Free-Sample Stunt Testing the limits of a cheapskate's endurance

How far are people willing to go, physically and emotionally, to get a free sample? Australian agency Clemenger BBDO continues its quest to find out by making consumers work hard…

June 10, 2014, 3:09 PM EDT

Brands Find the Link Between Viral Videos and Vending Machines Marketers from Belgium to Singapore

Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples. Local goodwill is the endgame if you take the activations at…

August 5, 2013, 10:46 PM EDT

Ad Agency Tests Snack Food's Allure on Mindless Human Lab Rats 'Run mousey run!'

Australian mall rats dress up in mouse costumes and run on a giant wheel inside a cage in this latest installment of Clemenger BBDO's borderline sadistic "How far will you…

December 14, 2012, 9:17 AM EST

Vending Machine Reveals Depths to Which People Will Sink for Free Snacks Bow down for Fantastic Delites

What would you do for Fantastic Delites? I'm sorry, the phrase they're using is, "How far will you go for Fantastic Delites?" Same dif. The point is, would you mash…

July 12, 2012, 11:08 AM EDT

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