Topic: Fallon

Fallon Builds Its Next Generation of Leaders With 2 Digital-Savvy Hires

Brings in chief media officer and digital director

Fallon Worldwide is expanding its management team with two young, digitally savvy hires—Mandana Mellano is now chief media officer, and Matt Benka is director of digital. The agency said it's…

Quicken Loans Wants to Save the Entire U.S. Economy in Its First Super Bowl Ad

It all begins with getting a mortgage with a click

Quicken Loans' Rocket Mortgage app doesn't just simplify the home financing process. It can start a chain reaction that could brighten the prospects of the entire American economy, according to…

The Ads That Rekindled America's Craving for Arby's

Fallon's spots are funny, smart and massively meaty

About two years ago, Arby's decided it was ready to try something new. The fast food chain was too far below the radar in a highly competitive field that often…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

Fallon Just Won Lead Creative Duties for These Popular Milk Brands

Publicis shop takes on Silk, Horizon Organic

WhiteWave Foods has tapped Fallon to lead creative work for milk brands Silk, International Delight and Horizon Organic. Those brands combined for about $64 million in domestic spending during the first…

More Than 40 Twin Cities Agencies Just Placed This Tribute Ad to the Late Pat Fallon

On the day of his funeral

The legacy of Pat Fallon in Minneapolis cannot be overstated. The founder and longtime CEO of Fallon, who died last Friday at age 70, almost singlehandedly turned Minneapolis into a…

Pat Fallon, Founder and Former CEO of Fallon, Dies at 70

An agency, a city and an industry lose a legendary leader

Pat Fallon, a giant of advertising whose sharp eye for great ideas made him beloved to the creatives who worked for him—and whose eponymous agency helped to turn Minneapolis into…

How Arby's Broke Its Marketing Slump and Became One of Today's Beefiest Brands

Brand president says it all began with meat

A few year's back, Arby's had a big problem with its advertising: it wasn't working. The brand had been through a host of different taglines, ad agencies and logos, none…

Saatchi Fills Top Global Strategy Role After 5-Year Vacancy

David Hackworthy was chief strategy officer at Fallon

Saatchi & Saatchi worldwide CEO Robert Senior has turned to a former colleague to lead strategy globally. David Hackworthy was chief strategy officer at Fallon in London, a fellow Publicis Groupe…

Newly Combined Mullen Lowe Taps Ogilvy Leader to Run Its U.S. Offices

Lee Newman will be based in L.A.

Now that Alex Leikikh is stepping up to global CEO at the newly merged Mullen Lowe Group, he has named an Ogilvy & Mather leader to run the combined agency's…