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Topic: Facebook

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

New IAB report spotlights trend

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…

How Snapchat's CEO Plans to Conquer the Advertising World

His first time at Cannes, Evan Spiegel is already star of the show

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads…

Here's Why Twitter's CEO Swap Could Be Just What Its Ad Business Needs

Adam Bain seen as likely candidate

The ad industry is looking for whatever clues it can get about the future of Twitter after CEO Dick Costolo handed temporary authority to co-founder Jack Dorsey today and the company begins its…

Pandora Exec Says 8 Seconds Could Be the Sweet Spot for Mobile Video

But do brands want to create for yet another format?

Instagram locks advertisers in to the 15-second social video ad, while Vine requires them to build six-second clips. As just about every platform and publisher pushes brands to run shorter videos that…

For The NYT, Digitizing 16,000 Recipes From Its Past Is Part of Securing Its Future

Food editor Sam Sifton says it's about service

Specs Current gig Food editor at The New York Times Previous gig National editor at The New York Times Age 48 National editor to food editor seems like a big shift. How's that…

Wendy's Joins the Pinterest Movement With These Cool Cinematic Pins

Fast food wants piece of future, too

Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans. Adweek responsive video player used on /video. …

5 Things Editors and Publishers Can Do to Survive Digital Disruption

Being genuine on all platforms is crucial

About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that…

5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize

Endless marketing loops

Instagram marketers are crazy for cinemagraphs, those posts that mix still images with video. Over the last few months, brands have been testing the captivating format on Instagram to kick…

Here’s Why Mobile Video Is Confusing and Scares Advertisers

Report finds opportunity, big concerns

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be…

Daily Mail Invests $3 Million in Native Partner Taboola

'We're all competing against Facebook,' CEO says

The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of…

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