Topic: Facebook

Why Is It Still So Hard to Share Audio Files in Social Media?

Despite audio's resurgence, it remains a tough format to share

While continuous advances in social media and mobile technology have warmly embraced the sharing of photos, articles and videos, audio has been left in the cold—despite the recent resurgence of…

Facebook Is Driving Advertisers to Decrease Load Times for Mobile Websites

The changes could affect who sees which ads

Facebook is putting more pressure on brands to speed up their mobile websites so more users will stick around after clicking on an ad. On Wednesday, Facebook started preloading ads even…

Smashbox Goes Behind the Scenes of a Photo Shoot in Its Foray Into VR

Digital push also includes augmented reality and new site

Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and…

Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users

And it's easier for advertisers to reach them with offers

Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them. Today, the social network is debuting an updated Offers section that…

Should Brands Tread Lightly With AI After Facebook's 'Trending' Debacle?

Algorithms occasionally need human intervention

Do Facebook's "Trending" troubles—thanks to leaning on artificial intelligence to show what content is hot—mean that AI isn't ready for prime time? Marketers this week are grappling with the question.  A…

Facebook's Vertical Videos Are About to Appear in Your Mobile News Feed

Snapchat-like function may be a hit with marketers

Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.  The Menlo Park, Calif.-based company today revealed it will soon…

Facebook's New Button Placement Makes Live Video Incredibly Easy for Mobile Users

Just 2 taps needed

Facebook users started noticing Wednesday night that the company had placed its live video button in an extremely accessible spot on its mobile app. New York City chief digital officer…

The National Parks Just Created a Virtual Reality Experience Starring President Obama

Film brings Yosemite to life

When President Woodrow Wilson in 1916 signed into law the bill that created the National Park Service, it was far more difficult for Americans to travel between the nation's many…

Can These 5 Messaging Apps Catch Up to Snapchat?

Facebook, Kik and others sure hope so

Messaging apps more and more are trying to swipe Snapchat's mojo, rolling out an assortment of updates that reflect the wildly popular app's panoply of polychromatic filters and face-altering effects,…

From Microsoft to Self-Driving Cars, Invention Springs From Data

True breakthroughs come from product insights

In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data. Microsoft CEO Satya Nadella said as much in…