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Topic: Facebook

Facebook's Ad Targeting Is Under Scrutiny About Whether It Allows Discrimination

ProPublica suggests illegality

Facebook is known for its sophisticated ad targeting that lets brands get super-targeted in how they buy ads, but a possible flaw in the ad-buying system discovered by ProPublica highlights…

Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core

Will roll out in two stages, from awareness to tutorials

Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use…

Why This Baby-Focused TV Network Expanded to More Than Just Toddler Talk

BabyFirst is one of Facebook's fastest growing video producers

BabyFirst is growing up. Despite its name, the 10-year-old television network is geared toward a child's caretaker and not so much the child. "You can't just park a 12-month-old in front of the…

9 Eye-Opening Digital Marketing Stats From the Past Week

Emirates scores huge win with Casey Neistat; Facebook ads dip

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk…

New YouTube Red Series Shows Off the Weird World of Rhett and Link

Buddy System is an 8-episode original

In a world where an evil co-ex-girlfriend, an "infomercial queen," has taken over a super popular YouTube channel in order to sell her products, only one team can stop her…

Facebook Is Now Offering Movie Tickets, Food Delivery and Salon Appointments

As the digital platform aims to be its own world

Good evening, earthlings. Thank you for logging on to Planet Facebook, where you can read posts from your friends, chat with them, watch recorded video, stare aimlessly at live video…

Facebook Trends Beauty and Food Marketers Need to See Before Crafting Their Next Offers

Very specific topics pop

Each month, we look at Facebook IQ's data-based charts, called Topics to Watch, to see what kind of subjects marketers should be looking out for on the social network.  Interestingly, the latest…

Why Halloween Ads on Facebook and Instagram Should Run Earlier Than You'd Think

Retailers, take note

If you're a seemingly normal person, you shake your head at the sight of Halloween decorations popping up the morning after Labor Day. C'mon, it's still technically summmer! But maybe that…

This Is Us Had the Most Facebook and Twitter Activity of Any New Show This Fall

Rob & Chyna, Queen Sugar and Atlanta also made a social splash

The premiere of This Is Us was as big of a hit on Facebook and Twitter as it was in the ratings. The NBC drama is the top-rated new show in…

4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

Taboola's CEO on the power of people and appreciating your foes

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her…

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