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Topic: Facebook

Budweiser Woos Hipsters With Artisanal Wooden Crates and Throwback Logos A crafty holiday move

Pabst Blue Ribbon became the hipster brew of choice in the early 2000s and seemed to hold a firm grip on that distinction until Coors caught on with young, arty…

November 3, 2014, 3:12 PM EST

Why Mobile Payments Are a Millennial Must And how brands can stay ahead of the curve

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption. A new study by JWT said…

November 2, 2014, 11:02 PM EST

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

October 31, 2014, 8:00 AM EDT

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

October 30, 2014, 3:00 AM EDT

7 Big Stats From Facebook's Q3 Earnings Report Ad sales continue to drive growth

Facebook's advertising sales jumped 64 percent in the third quarter compared to the same period year, as the company maintained momentum from earnings reports earlier this year. Here are 6 other…

October 28, 2014, 5:08 PM EDT

Why Did Taco Bell Just Wipe Out Its Social Media Accounts? An unorthodox approach to launching an app

Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase…

October 28, 2014, 2:25 PM EDT

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

Facebook Departs From Real-Name Policy to Allow Privacy in Rooms New app reminiscent of old Web

Facebook’s new app Rooms is a nod to the desire for anonymity online and represents a throwback to the old-school Internet. Facebook launched its anticipated privacy-centric app this week to…

October 24, 2014, 2:45 PM EDT

Here Are 10 Must-See Stats From This Week in Digital Marketing Entails Facebook, Tumblr, Kraft, Foursquare and Visa

We've rounded up this week's 10 most interesting numbers from the world of digital marketing. Check them out below. 1. Facebook posts with only 40 characters get 86 percent more engagement,…

October 24, 2014, 2:23 PM EDT

Ad of the Day: Whoa, Facebook Actually Made a Great Little TV Ad About Modern Love Billboards coming soon

Facebook swaps out its usual grandiose advertising with this cute TV spot from Wieden + Kennedy that captures some of the intimate emotions behind social media. In the past, Facebook's ads…

October 22, 2014, 9:59 AM EDT

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